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MEDICAL INSURANCE PORTABILITY
SUBMITTED BY :-
SHALINI CHETTIAR
SHIVANGI SHRIVASTAVA
MADHURI DAVE
SONAM SHARMA
JAY AHKANI
MEHUL THACKERVISHAL SONI
RAM CHOUDHARY
VASANT GAJARA
SATAYANARAYAN PRAJAPAT
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OBJECTIVES
To introduce Mediclaim Insurance portability to the
customers
To make aware about mediclaim insurance portability
To spread awareness about our clients presence in the
portability market
To get top of the mind recall for our client by putting our
brand first into the market To convert the costumers form the other insurance
companies
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WHY STAR HEALTH INSURANCE
Comparatively low premium
Better facilities in Floater Policies
Excellent after sales services
Very quick renewal facilities
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33%
36%
7%
7%
8%
3%2%
2% 2%
3600 Communication
Hoarding
NewsPaper
Radio
Auto
Rilwaystation
Cycle Banner
Human Banner
Bulk SMS
Painting Event
3600 COMMUNICATION
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HOARDINGS (RATE/10 DAYS)
Airport:10 days(20x40)= Rs.165000/-
SG Highway , opp. Iscon mall(40x25)= Rs.165000/-
Panchvati Cross Roads(30x15)= Rs.70000/- Mithakhali Six Roads(20x15)= Rs.30000/-
Ashram Road: Rs.150000/-
Maninagar petrol pump(40x20)= Rs.50000/-
Relief road petrol pump(30x15)= Rs.30000/-
Source: 1. Mr. Sanjay Raval, Chitra Publicity (879611042)
2. Ms. M.P. Khemani, Krishna Communication (9879616415)
3. Mr. Jaydeep Nakrani, Abhivayakti Communication ( 9924244184)
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Ashram Road
Opp. Iscon Mall, S.G.Highway
Mithakhali
Panchvati ManinagarReleifoad
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NEWS PAPER = Rs. 7,15,595 /-
News paper Size per C.M Rs per C.M Days Total cost
ET
(157.5 x 310)
15 x 10.5
157.5 310 3 (Sunday) 146475
Gujarat(157.5 x 310)
15x 10.5 (39.375
col.)
39.375(totalcol.)
2160 (per col.) 3 (Sunday) 2,55,150
Divya Bhaskar
(157.5 x 310)15 x 10.5 (39.375
col.)
39.375(total
col.)
2150(per col.) 3 (Sunday) 2,53,970
TOI&Sandesh 60,000
Source: Krishna Communication, Abhivyakti Communication, Starline Advertising Pvt.. Ltd.
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RADIO = Rs.1,35,000/-
Jingle on My FM
Rs. 25/sec
1 min Jingle 3 slots in a day
For 30 days
Source: 1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)
2. Mr. Mehul Patel, Marketing Manager-My FM 94.3 ( 9824159169)
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RAILWAY STATION = Rs.1,50,000/-
Staircase Advertisement = 1500sq.cm x 50Rs/sq.cm
= Rs.75,000/-
Pipe Banner Advertisement = 1500sq.cm x 50Rs/sq.cm= Rs.75,000/-
1,25,000 people visit /day
1,25,000 x 30 days =37,50,000person-days
Per eyeball cost
1,50,000/37,50,000=0.04 paisa
Source: 1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)
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Staircase Advertisement at Ahmadabad Railway station
Pipe Banner Advertisement at Ahmadabad station
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AUTO = Rs.1,40,000/-
Auto 140 Rs/month
1000 Auto = 1000 x 140 = Rs.1,40,000/-
On an avg. 1 auto travels 200kms/day
1000 x 200 km = 2,00,000 km Auto/day
2,00,000 x 30 days = 60,00,000 km/month
On an avg.10 people see the ad per 1k.m.
60,00,000km x 10ppl = 600,00,000 eyeball/month
Per eyeball cost
1,40,000 / 600,00,000 = 0.0023 paisa
Source: 1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)
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MEDIA CART = Rs.54,000/-
Rs.600cycle/day (3x600x30)
3 cycle x 5 km/hr = 15 km /hour
15km x 8hr/day= 120km/day
120km/day x 30 days = 3600 km/month
On an avg. 100 see the ad on the cycle per hour
3600km x 100ppl = 3600000
Per eyeball cost
54000/3600000= 0.15 paisa/eyeball
Source:1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)
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HUMAN BANNER = Rs.40,000/-
Put 4 Human Electrical Banner on the Bridge
Such 3 bridges will be selected and they are
A.
Ellise bridgeB. Income tax bridge
C. Gandhi bridge
So, 12humanbanner x Rs.800/humanbanner x
4sunday
Source: 1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)
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BULK SMS = Rs.50,000 /-
Send awareness SMS to 10Lac people
5 Times in a month to same target group
Cost-0.01paisa/SMS 1000000people x 5times x 0.01paisa
Source: 1. Bhargav Mistry, Xcellon Institute (9610282722)
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PAINTING EVENT
Organise a Painting Competition on the
Theme of Ways of reaching to Hospital
Competition will organised at Gulmohar Park
Around 400 people between age group of 14-
18years will take part in the event and event
will be advertise on My FM 94.3
Which will give roughly 100 new reason forpurchasing the Mediclaim Insurance
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PAINTING EVENT (continue)
Rent of Gulmohar Park Rs. 30000/-
Stationary Exp. Rs. 10000/-
My FM 94.3 will be the Media Partner of the
Event which will give the slot for events
advertising.
Source: 1. Mr. Jashwindar Waliya, Manager Gulmohar Park (9825700343),
2. Mr. Mehul Patel, Marketing Manager , My FM (9824159169)
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