MONETISING VOD IN A

MULTI-SCREEN WORLD

JANA EISENSTEINSVP GLOBAL ACCOUNTS

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THE OPPORTUNITY IS HUGE

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STORY TELLING

AND BRAND

BUILDING AT

SCALE…

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SELECTING THE RIGHT COMMERCIAL

MODEL…

COMMERCIAL

MODEL

CONTROL FEEDBACK BE

GLOBAL

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£3.7 BN

UK TV AD MARKET 2013

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OPTIMISING THE VALUE OF CONTENT…

DATA TECH & TOOLS AUDIENCE

TARGETING

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BE MORE TV...

SHARED

LANGUAGE

INCREMENTAL

REACH

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WHAT ADVERTISERS WANT…

GREAT

CONTENT

ROI

MEASUREMENT

COMPARABLE

METRICSVIEWABILITYVERIFIED

AUDIENCES

QUESTIONS?JANA EISENSTEIN

SVP GLOBAL ACCOUNTS

jana@videologygroup.com

@VideologyGroup | #DMS14