Mitch Lindsey
JamSession Studios
The purpose of this power point is to further extend my business plan. I want to show people where I plan to put my business, and how I plan to construct the layout of my business.
Purpose
My trade area was the small area colored in yellow. The trade area is the area surrounding my business, and where people would physically see my business operating. Typically people who travel through my trade area would notice my business.
A Trade Area is the geographic region in which a good or service is available and from which a company generates most of its sales.
Trade
Area
The advantage of the area I have chosen is that there are very few if any people in this area owning and operating a recording studio. So therefor I have very little competitors which can lead to more business in this area.
Competitors
My business is very close to where most of the traffic in this area goes thru this area. However this can be a good thing and a bad thing. The good thing about it is that my business is in the open where many people would see it, but the bad thing is that because there is so much traffic it could affect how many people actually come.
Traffic
The potential customers for my business is pretty simple, because I do not have any competitors in this area. So therefor my potential customers are all the people who live in and around the trade area. I want to try to draw in most of my customers from within a 15 to 20 miles range from my business.
Potential Customers
As shown in purple my house is on Goode road, and I feel very confident about this, because I live in the same area that I am trying to draw customers.
Where I Live
My route to work is shown in orange, and you can see it is fairly close to my business. It will take an estimated time of 5 to 10 minutes to get to work.
Home to Business
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Front Door
Band Studio
Office
Main Vocal Studio
Restrooms
Break Room
Additional Vocal Studios
Storage
Emergency Exit
Emergency Exit
Emergency Exit
Waiting Area
Pay Station
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