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Data Roaming Usage in Thailand
Presented by: International Roaming Services , True MoveDate: October, 2010 @ ITU Training & Seminar
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Data Usage in Thai Market
True Move as a leader in Smartphone markets
International Roaming Service by True Move
True Moves Solutions for Roaming Data
Consumers
Presentation TopicPresentation Topic
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Data Usage in Thai Market True Move as a leader in Smartphone markets
International Roaming Service by True Move
True Moves Solutions for Roaming Data
Consumers
Presentation TopicPresentation Topic
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Growth in data usage among Thai consumers
Increase data services usage:
Non-voice revenue is expected to reach 30 billion Baht, 25% more thanlast years 23 billion baht, as mobile e-mail and Internet browsing expand.This revenue will contribute around 15% of total earning this year.
Key factors
- Better access to faster mobile internet
- Rapid growth in Smartphone market which is expected to soar 50%to top 1 million units this year, up from 670,000 in 2009 and 300,000 in2008. The market will value approximately 12.5 billion baht.
- Popularity of social networksuch as Facebook and Twitter
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Data Usage in Thai Market
True Move as a leader in Smartphone markets
International Roaming Service by True Move
True Moves Solutions for Roaming Data Consumers
Presentation TopicPresentation Topic
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True Move - leader in Thai Smartphone markets
200% growth in sales of BlackBerry during Jan Apr 2010: three times True Move gross sales of BlackBerry last year, andthe strongest growth posted since the brand was introduced inThailand
Being the first official provider of many smartphones in Thai Market,including iPhone, Blackberry, and Motorola MILESTONE.
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True Move - leader in Thai Smartphone markets
Key Factors:
- Thailand's only fully-integrated communication solutions provider,
convergence solutions leader and premier lifestyle enabler
- 3G+WiFi leader: the largest WiFi coverage in Asia with over 18,000hotspots across Thailand, trial 3G services on 850 MHz bandfrequency in main cities and locations, and nationwide EDGE/GPRS
network.
- Many price plan and package to suits the lifestyle and workstyle ofcustomers.
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Data Usage in Thai Market
True Move as a leader in Smartphone markets
International Roaming Service by True Move
True Moves Solutions for Roaming DataConsumers
Presentation TopicPresentation Topic
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International Roaming Services by TrueMove
Thailands leading in global roaming coverage in over500 networks, in 195 countries worldwide, ensuringthe best roaming quality whenever, wherever.
As a member of Conexus Mobile Alliance, theleading mobile alliance in Asia, True Move canprovide the seamless and convenient mobile
service, including voice and data to customerswhen roaming abroad.
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International Roaming Services by TrueMove
Data Roaming Usage of TrueMove Customers Y2008 - 2010
1st Half (Jan-Jun)Year
Usage (GB)
Y2008 3.5
Y2009 8.6
Y201049.3
% Growth Y10 compared to Y081293%
% Growth Y10 compared to Y09 474%
Proportion of GPRS revenue contributed to total revenue hasincreased from 10% in 2009 to approximately 15% in 2010
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However, there are still some problems for the smartphoneusers
Want to use data roaming but afraidof high tariff
Unintentional data roaming usagedue to automatic data fetch
function of some smartphones
Use data roaming with worry/Not use
Turn off data roaming function /use the normal phone when going
abroad
True Move bring solutions forSmartphone Consumers
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Data Usage in Thai Market
True Move as a leader in Smartphone markets
International Roaming Service by True Move
True Moves Solutions for Roaming DataConsumers
Presentation TopicPresentation Topic
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True Moves Solutions for Roaming Data
Consumers
1. Shortcode for Turn off data usage
2. SMS Data Roaming Alert
3. Data Roaming Flat Rate Promotion
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Growth in outbound data roaming usage
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Thank youThank you
For more information, please contactFor more information, please contact
[email protected]@truecorp.co.th
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