Download - Its only advertising.

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Page 1: Its only advertising.

It’s only advertising.

[email protected] @dejeanzelf

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A behind the scenes of 25 years in advertising.

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The nicest job in the world.

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1.How to get famous women

of 50+ naked on a nationwide

billboard campaign.

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CENSORED:

FOR LIVE

PRESENTAT

ION ONLY

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CENSORED:

FOR LIVE

PRESENTAT

ION ONLY

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2.We know it wasn’t meant

to, but we want

your mood film on air.

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3.It’s a pitch.

Let’s go all the way, and present real commercials in stead of storyboards.

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4.Sorry, you didn’t win silver

at Cannes.There was a very similar ad that did.

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5.We’re sorry.

Your proposal was very similar to your competitor,

but you didn’t win the pitch.

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6.How did we do before

photoshop, CGI and 3D?

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7.How to find that one talented

actor that makes your ad stand out from the other ads with

kids.

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8.You shoot an ad with the most famous weather forecaster.

Two days before airing, he dies. What do you do?

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9.These commercials were

written, approved, shot and edited.

But…they never aired. Guess why.

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10.“This is really a great ad. I buy

it!”Sometimes a client

never gets the second degree.

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11.Sometimes you write

an ad in one day. Sometimes it takes more than a year.

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This presentation is still work in progress

and will always be. Contact me if you want to discover the full stories.