Thora Gylfadottir, EUi Librarian and Electronic Resources Coordinator
4 December 2013
It’s all about sharing
... In a nutshell
• http://www.youtube.com/watch?v=Y4EwCG8Z498
Video on YouTube - http://www.youtube.com/watch?v=Y4EwCG8Z498
Our customers are on ...
Revolution
Is the social media the biggest revolution since the industrial revolution?
Generation X› born 1966-1976› current population, not so interesting› age 37-47
› born 1977-1994 › current population ca. 2 billion› age 19-36
› born 1995-› remains to be seen
Generation Y
Generation Z
BÚMM!
They are
› quick› bright› ambitious› innovative› open minded
They are
› quick› bright› ambitious› innovative› open minded
› lazy› work shy› ... and unbelievably self-centered
Life is
› stating› commenting› liking› following› downloading – uploading › reviewing› rating› ... and sharing
Things are worthless if they cannot be experienced with others
Mobile expectation
› anytime› anyplace› anywhere› free
› „everyware“
They
› think they can do everything,... but don‘t want to do things
› they are impatiant,... but don‘t have time to do things
› they don‘t want to pay for anything on the net,... but are willing to pay for things done for them
We
› RU library meets its customers where they are,... and follow them wherever they go!
Where is everybody?
› at least the Icelanders are on› Facebook 72 - 81%› Instagram 39%› Twitter 20%› LinkedIn 9%
Sharing and social media 1
› Facebook– RU Library and Information Services
› Facebook groups– FonsJuris (Icelandic legal sources)
– APA (Publication Manual of the American Psychological Association)
– IEEE (Institute of Electrical and Electronics Engineers)
– OSCOLA (Oxford University Standard for Citation Of Legal Authorities)
Sharing and social media 2
› Twitter – our professional information dissemination
› YouTube – common with the Mothership – How-to-do videos
› LinkedIn – common with the Mothership, – still thinking what to do with it
› LibraryThing – given up on it
› Instagram – we have an account – but what/how/who should we be there?
Sharing – but not social media
› Zotero – research and reference management tool
› Dropbox
› Google Drive › ... and all that package!
They are mashing it!
Useful reading— — ‘Facebook statistics’ (Wikipedia, the free encyclopedia, 27 October 2013) <http://en.wikipedia.org/w/index.php?title=Facebook_statistics&oldid=578539948> accessed 28 October 2013.
— — ‘The importance of retweeting (and how to do it like a pro)’ (Socialable, no date) <http://www.socialable.co.uk/the-importance-of-retweeting/> accessed 28 October 2013.
Halliday, J, ‘David Cameron considers banning suspected rioters from social media’ (theguardian, 11 August 2011) <http://www.theguardian.com/media/2011/aug/11/david-cameron-rioters-social-media> accessed 15 October 2013.
Peters, M, ‘How to Connect With Mashable via Email, RSS and Social Media’ (Mashable, 18 November 2011) <http://mashable.com/2011/11/18/follow-mashable/> accessed 28 October 2013.
Qualman, E, Socialnomics: how social media transforms the way we live and do business (2nd edn, John Wiley & Sons 2013).
Schroer, W. J., ‘Generations X,Y, Z and the Others’ (Social Librarian Newsletter) <http://www.socialmarketing.org/newsletter/features/generation3.htm> accessed 10 October 2013.
Stock, J, ‘Social Media Statistics 2013 - Facebook vs Twitter vs Pinterest’ (JobStock, 24 December 2012) <http://www.jobstock.com/blog/social-media-statistics-2013/> accessed 28 October 2013.
Taylor, K, ‘Arab Spring really was social media revolution’ (TG Daily, 6 December 2012) <http://www.tgdaily.com/software-features/58426-arab-spring-really-was-social-media-revolution> accessed 10 October 2013.
Witte, G.G., ‘How to find and create social media content for your library | Library Connect’ (2013) 11 LibraryConnect, 4 <http://libraryconnect.elsevier.com/articles/marketing-advocacy-roi/2013-08/how-find-and-create-social-media-content-your-library> accessed 10 October 2013.
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