Isolate and Grow

Professional Athletes and Body Builders

Home Use

Medical & Physical Therapy Use

• Strengthen current base market.

• Look for growth in potential target markets.

• The GYM sales are the foundation to build, develop and fund business opportunities.

• Therapy market expected to expand 30% to the year 2018

• Potential with market growth– 10k baby boomers turn 65 daily

– Will continue for 19 years

iiSOLATORREHAB

Rehab Industry Outlook

– Athletic• 25% of all athletic injuries are to hand

or wrist–Orthopedic• Chiropractic• 90% of men and 80% of women older

than 70 yrs have arthritis in their hands

–Work Related• 25% of all work injuries are to upper

extremities ( 1 in 6 are hand)–Disability • War Veterans or amputees

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Industry Outlook

The Opportunity and Value Position

iiSOLATOR

• Isolator has significant potential in markets including:

• Young/Old People• Athletic/Non-athletic• Disabled

REHAB

Target Market• The Target Market includes:• Sports Medicine• Physical Therapy• Occupational Therapy• Chiropractic

iiSOLATORREHAB

• Flexsolate:• Entered the market over three years ago• “Grip free” cuff• Extensive testing at North Idaho – Bio-Performance Institute• Just introduced “Gym in a Bag”• Cheaper product• Endorsed by Kim Lyons- “The Biggest Loser”, Gunter

Schlierkamp, former “Mr. Universe.”

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COMPETITION

Other Opportunities• OT Professional Organizations

– The American Occupational Therapy Association• PT Professional Organizations

– The American Physical Therapy Association• Trade journals and magazines

REHABiiSOLATORREHAB

Recommendations• Continue to build

network– Professional endorsement

• Aesthetic Website

• Develop product brochure

• Product demos in rehab settings

• Trial program with rehab

• Legal waiver

• Credentialed Continuing Education program/seminar

• Research on EMGs with a credentialed professional

• Vendor association– www.Sammonspreston.co

m

• Future product development

iiSOLATORREHAB

Average Consumer Market

• The bottom two portions of the pyramid must be mastered first

• Shift from “how the product functions” to “how the product feels”

• Must address the “What’s In It For Me” factor

Professional Athletes and Body Builders

Home Use

Medical & Physical Therapy Use

SWOT Analysis Strengths

- versatility of use- smoother range of motion- convenient packaging for travel- professional website/ ecommerce- targeted results in specific muscles- ability to lift more weight

Weaknesses

- understaffed management team- limited manufacturing capabilities- lack funds for expansion/advertising- website geared toward bodybuilder- product intimidating/ not user friendly- priced higher than the competition

Opportunities

- commissioned sales representatives- broaden market- offer/build accessory line- product available at gym for purchase- attend medical trade shows- build relationships in other markets

Threats

- acquisition of retail/manufacturing space- customers purchasing other products due to lack of advertising- similar products obtaining more exposure and sales

Strengths

• Primary goal = increase product awareness and consistent sales growth

* versatility of use* convenient packaging* professional website* smoother range of motion* targets specific muscle areas* more weight can be lifted = increased strength

Weaknesses

• Need to be rectified in order to improve long-term performance of company

* understaffed team* limited manufacturing capabilities* lack of funding* product intimidating/ not user friendly* priced higher

Opportunities

• Utilize current customer and market base

* commissioned sales representatives* market to fitness/rehab to build reputation* offer/build accessory line* make product available to local gyms* continue to build relationships in other markets* attend medical/health trade shows

Threats

• External factors that should be addressed before expansion into any other market

* acquisition of manufacturing/retail space* Loss of customers due to lack of advertising* Loss of sales due to competition