Languages
Pages
Legal
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Is a Picture Worth a 1000 Words?
@lauriemeisel
Instagram and Pinterest for Your OrganizationAugust 11, 2014
#etaileast
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Instagram Highlights
1.6 Billion likes daily
200 Million monthly active users
60 Million average
photos/day
65% of users
outside of US
20 Billion photos shared
Purchased by Facebook for
$1 Billion
Launched October 6, 2010
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Basics
• Download the mobile app• Use the same username and logo as your
other social channels• Remove privacy barriers • Follow selectively starting with followers from
other social networks• Like, comment and connect with your
audience!• Use relevant hashtags, but don’t go
overboard!• Integrate your brand logo within your photos• Use images to tell a story
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
• Post regularly• Hashtags – be selective• Use Filters • Geo-tag photos• Repurpose existing
collateral• Follow seasonal trends• Engage your audience• Continue the conversation• Run contests• Link your social feeds• Integrate your marketing
Source: Simplymeasured.com
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
The images
• Photo editing• Rule of thirds• Captions• Hashtags• Reply
Source: http://www.socialmediatoday.com/content/optimize-your-posts-linkedin-facebook-twitter-pinterest-and-more
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Source: http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf
Launched 11/1/13on mobile home feed Case Study
Recall – Reach – Ad Awareness
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Pinterest Highlights
25 Million unique monthly visitors
70 Million users
worldwide
Pinners spend 77
minutes per month on Pinterest
Average e-commerce
order is $179
38% of active users
bought because of Pinterest
Average household user earns
$100K annually
Launched March 2010(closed beta)
49% use instead of browsing catalogs
75% of activity is
mobile
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
On your website• Add Pin It button to all products, blogs, content• Get Rich Pins• Add Widget or Board• Use the Top Pins API to add a Top Pinned Category
Through Newsletters• Include Follow buttons and feature pins• Send targeted Pinterest emails that curate Pins for
different audiences• Encourage customers to pin their shopping list• Add the Pin It button next to product shots• Offer promotions on items trending on Pinterest
Source: Pinterest and Sony via MarketingSherpa.com
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
The images
• Avoid human faces • Small background • Red is best• Multiple colors• Light and color• Use portrait style
Source: Etsy
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
Rich Pins • With Rich Pins and a verified
account, your Pins will appear higher in search results
• Types: Product, Article, Recipe, Place, Movie
• Item number• Cost – Bonus: When the price
goes down pinners are notified• Description, color and texture• Location• Store hours• Phone number
Source: Nordstrom
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
Promoted Pins (ads) – currently there is a waitlist
• Verified business account• Rich Pins installed• US only• Appear in search and category feeds• Set up targeting• Pay when people click through to your site – CPC• Sample of brands testing: Gap, Kraft, Target
Source: http://business.pinterest.com/en/blog/next-phase-promoted-pins
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
General
• See what people are pinning from your sitepinterest.com/source/YOURURL
• Use analytics to track what's popular and influence merchandising decisions
• Feature pins across your other digital channels• Create multiple Pinterest profiles if you manage a
number of distinct brands• Use secret boards for staging (just like your
development server)• Create group boards and invite people who love
your brand to contribute
Source: Pinterest
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Best Practices
• Join as a Business• Verify your website• Add links to your Facebook and Twitter account• User names are 15 characters• About section is 200 characters, make it keyword rich• 500 characters to describe each pin• Most repinned and commented items include 200-310 words* • Name images (file names) appropriately• Always use alt tags*Source: Dan Zarella via Hubspot
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Case Study
Sony
• Research What People are Already Pinning• Involve Employees and Internal Team• Make Your Website Pinterest-Friendly• Plan a Strategic Mix of Boards• Create Original Content and Exclusive Programs• Promote Through Other Channels
Source: http://www.socialmediaexaminer.com/pinterest-case-study-sony/
Collage of Sony cameras created exclusively for Pinterest.
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Pinterest Takeaways
1. Create a business account
2. Use the same social name
3. Verify your account
4. Use Rich Pins
5. Use email
6. Serve your audience
1. Forget to add descriptions
2. Over pin
3. Overlook metrics
4. Only share your content
5. Overlook popular trends
6. Pin random items
DO’s DON’Ts
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Instagram Takeaways
1. Download the app
2. Use the same social name
3. Complete your profile
4. Engage in conversation
5. Respond to others
6. Do share personality
1. Use more than three hashtags
2. Ignore people who tag you
3. Post too often unless it is an event
4. #Regram without permission
5. Forget to track campaigns
6. Lack creativity
DO’s DON’Ts
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Resources
Instagram for Business Blog
Instagram Is The King Of Social Engagement
Instagram Profile Optimization Guide and Cheat Sheet
20 Useful Apps To Get The Most Out Of Instagram
The Guide to Instagram for Business
How to Repost Instagram Photos
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Resources
Promoted Pins
How to Build the Perfect Pinterest Profile
14 Ways to Drive More Website Traffic With Pinterest
Weekly #PinChat on Twitter
The Ultimate Pinterest SEO Guide
Pinterest for Non-Traditional Brands
How To Get The Most From Shared Boards On Pinterest
@lauriemeisel | linkedin.com/in/lauriemeisel | [email protected]
Let’s Connect
@LaurieMeisel
LinkedIn.com/in/LaurieMeisel
LaurieMeisel.com
LaurieMeisel.com
Top Related