Smart Social Media

Use the power of social media to reach and engage with targeted audiences

Intelligent Social Media

Smart Social Media

Jim Tisch President & Founder: iQ Technologies

Twitter: @jatischEmail: j.tisch@iq-technologies.com253.583.4463

Smart Social Media

About iQ Technologies

• Greater Seattle-based social media technology company

• Established in 2009• We provide business social infrastructure with social

media platforms and services

Smart Social Media

Types of Social Media

• Consumer-based Social Media

• Business Social Media

• Marketing outreach via integration with popular social media services

• Relevant & timely messaging for effective communication

• Engage target audience with dialog increasing customer satisfaction

• Customers as advocates for brand products, programs & services

• Establish relationships with users and visitors

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Smart Social Media

Technology Shifts

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1980’s

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1990’s

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2000’s

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2006

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2010 +

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Smart Social Media

Peer Recommendations

Smart Social Media

Check InReputation Management

Post

Connect

Follow

Apps

SEM

SEORate it #Hashtag

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+12

Level Up

Smart Social Media

socialnomicshow social media transforms the

way we live and do business

Smart Social Media

Smart Social Media

Don’t Be Reactive

Smart Social Media

Posting Rules: Know Your Audience

Google+ = Passion-based community. Video network “hangouts”

Facebook = Friends & Acquaintances. Less serious in tone..

LinkedIn = Professional community. Business trends and insights

Twitter = Immediate Perspectives. Information network using 140 characters or less

Post Visibility: Circles or Public

Post Visibility: “Edgerank” determines which friends can see your posts

Post Visibility: Any follower as well as public

Post Visibility: Any connection

Smart Social Media

Smart Social Media

Smart Social Media

Maturity Lifecycle of Social Media

Reactive

ProactiveStrategic

• Rush to action without a plan• Lack of objectives and measures• No guidelines • Failing to engage audiences • Limited reach

• Audiences • Objectives and metrics • Tactics to engage key influencers• Guidelines• Marketing plan for promotion• Framework

Smart Social Media

Are You Listening…

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Have an Authentic Voice

Smart Social Media

Be Creative

Smart Social Media

Innovative Engagement

@scobelizer "Quote" @Bromimaging #chLIVE URL

Smart Social Media

5 Reasons to Embrace Social Media

1. You are already involved in Social Media• Discussions about your brand are taking place

2. Competitive Advantages • Word of mouth is #1 influencer of purchases

3. Revenue Growth• Top 100 brands using social media saw a 18% lift in

revenue.• 91% of Inc. 500 use social media

Smart Social Media

4. Must-have for Marketing • Brand Awareness• Community Relations • Recruiting

5. Search Engine Rankings• Can produce great results

5 Reasons to Embrace Social Media

Smart Social Media

You Can Track ROI• % increase in the conversation rate = # of comments (or replies)

per post • % increase in the amplification rate = total volume of share clicks• % increase in the applause rate = total favorites or likes per post• % increase in unique users by engaging in social system • % increase in user profile updates • % increase in follow statistics % increase in overall site interaction • % increase in ads served• % increase in click through rates (CTR)• % increase in time spent on site = how many minutes or hours did

visitors/users spend with branded social content• Economic value = sum of short and long term revenue and cost

savings• Engagement value = # of fans & followers (active users)  • Post Value = which type of posts generated (converted) to a

paying customer for a particular event, service, etc. 

Smart Social Media

1. Engaging in social media is a powerful force that will impact your business

2. Be more strategic and less reactive

3. It takes time to build a following so start now

4. Know your audience

In Closing…

Smart Social Media

Smart Social Media

Why engage with iQ?

• Own and maintain user data for analysis, profiling, and segmentation

• Scalable social media solutions for internal and external audiences

• Relevant & timely messaging for effective communication

• Engage target audience with dialogue increasing customer satisfaction

• Customers as advocates for brand products, programs & services

• Tighter relationships with employees, customers, prospects & users

• Marketing outreach via integration with popular social media services

• Enhance customer service & support

Smart Social Media

iQ Creates Relevance

Understanding the User’s Interests

• Who and where do they connect and follow | social graph• Who and where are their relationships | social activity• What are their reactions to content and conversations | like activity • What and when are they sharing, reading, watching, etc. | frictionless • What have they told you via their user profile | general information

Enables Relevance, Recommendations & Targeted Messaging

• Targeted content, messaging and stories• Targeted advertisements for increased click-through rates• Targeted connections that have relevance

Smart Social Media

Jim Tisch President & Founder: iQ Technologies

@jatisch253.583.4463

iQ Technologieswww.iq-technologies.com