UTStarcom Confidential
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IPTV in Asia:
Lessons Learned in China & Japan
Jimmy Ding
UTStarcom Confidential
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UTStarcom: At A Glance
•Leading provider of IP-based, end-to-end networking
solutions and international service and support to
carriers worldwide
•Founded in 1991, HQ in Alameda, California
•NASDAQ-listed since March 2000 (UTSI)
•Rapid Corporate Growth
•Over 300 customers globally
UTStarcom Confidential
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UTStarcom: The IP Innovator
•Deployed multi-million subscriber IP-based softswitchnetworks
in support of PAS/iPASfixed-wireless telephony solution
•First to market with IP-DSLAM, GEPON solutions
•Only vendor today offering all-IP CDMA2000 network solution
•First portable WiFihandset available under $150/unit
•Streaming-based, end-to-end IPTV solution
UTStarcom Confidential
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UTStarcom’s All-IP World
UTStarcom Confidential
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A Brief History of RollingStream™
•Started the IPTV effort in 2000
•Fundeda startup named RollingStreamsSystemswhich
was acquired backin July 2003
•Started 20+trial sites in China in 2003
•Deployed the first million-user capacity “full-featured”
IPTV system for Softbank and Yahoo!BB on July 1, 2005
•Partner with Shanghai Media Group (SMG) to deploy a
number of IPTV services forChinaTelecom and China
Netcom
since 2005
•Other commercial launches and trials in India, Brazil, etc.
UTStarcom Confidential
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Press and Analysts on RollingStream™
Communications Weekly
Named UTStarcom’s
RollingStream IPTV
the best IPTV Solution at
ITU Telecom W
orld
Hong Kong.
UTStarcom RollingStream IPTV solution is
now supporting more than 500,000 IPTV
subscribers. If true, this would put UTStarcom
in a strong second place in the IPTV market,
behind only Hong Kong’s PCCW.
UTStarcom Confidential
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Why are we all here today…
•Declining voice &
data revenues
•New revenue streams
with minimal incremental
investment
•Increased average revenue
per user (ARPU)
•Protect installed
subscriber base
•Compete with cable &
satellite TV providers
Telephone Service
High-speed Internet
Gaming & Portal
Time-shifted TV
Video OnDemand
Commercial TV
Personal Library
Video Phone
Next Killer App.
Traditional
Voice/Data
Services
New TV/Video
Services
UTStarcom Confidential
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IPTV System Requirement?
•Unparalleled Scalability
•Carrier-Class Reliability
•High Quality Experience
•Broad Service Portfolio & Future
Proof
•Proven OSS
•Cost-Effective Service Deployment
•Content & Service Security
Fully Integrated End-to-End Field Proven Solution!
Fully Integrated End-to-End Field Proven Solution!
UTStarcom Confidential
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RollingStream™Deployment Update
•18 commercial deployment sites
•70-80 channels of broadcast TV
•5,000-10,000 hours of VoD content
•451,000-subscriber system
capacity
•40-50 channels of broadcast TV
•5,000 hours of VoD content
•200,000-subscriber system
capacity
•5 commercial deployment sites
•70-80 channels of broadcast TV
•5,000-10,000 hours of VoD content
•130,000-subscriber system capacity
UTStarcom Confidential
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•Harbin, Heilongjiang Province
•Service Launch: August 2005
•58 Live TV channels
•2 days Time-shift TV
•5,000 hours of VODcontent
•1 CMS, 39 EMS
•MPEG-4 ASP @
2Mbps
China Netcom (Harbin)
UTStarcom Confidential
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China Telecom (Shanghai)
•Service started in September 2006
•58 Live TV channels (multicast)
•9 virtual channels
•5000 VOD titles
•2 days of time-shifted TV
•H.264 @
1.6 Mbps
UTStarcom Confidential
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BBTV Service Startedon July 1, 2005
Yahoo!BB Triple Play Services
Yahoo! BB
BBTV Service Launch
(Photo taken at midnight on July 1, 2005 @
Softbank ShiodomeBuilding)
UTStarcom Confidential
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BBTV Service Offering
Broadcast TV Channel : 42 Channels including
1 free Promotion Channel
1 free TV Shopping Channel
a few premium channels
Video on Demand with a library of 5000+
titles.
MPEG2 @ 4Mbps or 2Mbps
UTStarcom Confidential
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IPTV Lessons Learned
UTStarcom Confidential
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What we saw…
•Time-shifted TV is the most popular application
•VOD take-rate is m
uch higher than expected
•User-interface design is the m
ost challenging issue
•Streaming server needs to be distributed
•Content distribution and m
anagement systems are
critical
UTStarcom Confidential
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VOD Content Distribution -Unicast
IP Core Network
CENTRAL
REGIONAL
100% CONTENT
100% CONTENT
EDGE
20% CONTENT
20% CONTENT
Area Access
Network
Area Access
Network
Area Access
Network
Content Distribution
10000 Titles
VOD CONTENT = 10000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
2000 Titles
10000 Titles
10000 Titles
10000 Titles
100% CONTENT
100% CONTENT
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What it takes to have a successful service?
•Solid Product
–A scalable (both up and down), reliable, highly available, feature rich
and cost effective solution
–Enabling business
–Enabling operation
–Enabling deployment
•Intelligent Operation
–Understand Operator’s Content Strategy & Requirements
–Mutual Understanding and Agreement on Service Plan & User
Experience
–Time to Market, Planning and Deployment
•Infrastructure & Content
UTStarcom Confidential
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Content is King
LIVE Broadcast
Video-on-Demand
Time-shifted TV
MOVIES
MOVIESMUSIC
MUSIC
ENTERTAINMENT
ENTERTAINMENTFOREIGN LANGUAGE
FOREIGN LANGUAGE
CARTOON
CARTOON
HDTV
HDTV
DRAMA
DRAMA
NEWS
NEWS
ADULT
ADULT
DOCUMENTARY
DOCUMENTARY
ADVERTISING
ADVERTISING
GAMING
GAMING
SPORTS
SPORTS
UTStarcom Confidential
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China Netcom Harbin IPTV Center
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