Connected TVChanging the way you watch TV

Colin Savage

• An introduction to Connected TV• Background Trends• What will Connected TV look like?• What can it do for my brand?• Questions and Answers

Aims

So what is Connected TV?

Scheduled televisionRed button

Save to Hard Drive

TextVoice communication

PhotographsMobile internet

AppsLocation sensitive

Web pagesiPlayer/ YouTube

GamesWeb servicesE-commerce

Background Trends

Web Being Incorporated Into

Existing TV Devices

New Devices Becoming TV

Devices

TV Systems Adopting Web like Capability

Integration / Convergence

(Nigel Walley, Decipher)

It’s all very confusing…

So does Connected TV = YouView?

Other boxes are available…

• Ensuring free-to-air providers don’t get lost• Setting an open standard for the industry• Delivering greater accessibility to all• Creating a benchmark for interactive services

Consortium

How quickly are we changing?A quick quiz…

How many Samsung TVs will have been sold in the UK by March 2011?

How many Playstations, Xboxes and Wiis are there in the UK?

How many connected TVs were sold globally

in 2010?

1.5 million

40m (148m by 2014)

3m Playstations, 4m Xbox & 6m Wii

What are the BBC doing in Connected TV?

http://www.youview.com/#

TV & Radio

WebApps

iPlayer

Next generation TVLive TV & RadioRed button (contextual)Backwards EPGs

VOD on your TV7 days behind, aheadBBC Archive

Apps for use on TVProducts: News, Sport, CBBC…products: Food database, Wildlife finder…

New ways of measuring success

1.Overnights +7

Eg Being Human

2. % Live Television

Eg Formula 1

So what will Connected TV look like?

Audience Behaviours

Connected TV

Contributing

Directing

Joining in

CommentingSharing

Gaming

Top Tips

1. Don’t Panic – it’s confusing – for everyone!

2. Start with Audience Behaviours

3. Think products instead of programmes

Connected TVChanging the way you watch TV

Colin Savage