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POLITICAL MONITOR
September 2014
Contacts:
020 7347 3000
Party and leader image
3 Party image (1)
I am going to read out some things both favourable and unfavourable that have been said about various
political parties. Which of these, if any, do you think apply to…
Source: Ipsos MORI Political Monitor
28%
24%
38%
24%
16%
32%
20%
39%
13%
18%
48%
31%
52%
27%
41%
35%
40%
43%
23%
51%
Looks after the interests of people like me
Has a good team of leaders
Understands the problems facing Britain
Keeps its promises
Fit to govern
Conservative party Labour party Liberal Democrat party UKIP
Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)
4
Source: Ipsos MORI Political Monitor
80%
39%
64%
36%
39%
51%
12%
56%
43%
48%
14%
47%
46%
48%
23%
61%
Different to other parties
Out of date
Extreme
Divided
Conservative party Labour party Liberal Democrat party UKIP
Party image (2)
I am going to read out some things both favourable and unfavourable that have been said about various
political parties. Which of these, if any, do you think apply to…
Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)
5 Leader image
I am going to read out some things both favourable and unfavourable that have been said about various
politicians. Which of these, if any, do you think apply to…
55%
53%
67%
43%
48%
43%
39%
55%
30%
22%
46%
36%
53%
32%
20%
43%
20%
17%
55%
26%
42%
45%
26%
26%
31%
19%
39%
24%
39%
52%
67%
58%
A capable leader
Understands the problems facing Britain
Good in a crisis
Has sound judgement
Out of touch with ordinary people
More style than substance
Miliband Cameron Clegg
Has got a lot of personality
Has a clear vision for Britain
Farage
Source: Ipsos MORI Political Monitor
Base: 1,010 British adults 18+, 6th-9th September 2014
Split sample for Nick Clegg (496) and Nigel Farage (514)
6
Source: Ipsos MORI Political Monitor
Leaders and their parties- David Cameron
I do not like him and I
do not like his party
Cameron & the
Conservative Party
%
September
2014
Change
since
August
2013
Total like him 48 +5
Total do not like him 49 -3
Total like his party 42 +4
Total do not like his party 55 -2
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
33%
15% 9%
40%
4%
Don’t know
Which of these statements come closest to your view of David Cameron and the Conservative/ party?
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014
7
24%
7%
26%
37%
5%
Leaders and their parties- Ed Miliband
Which of these statements come closest to your view of Ed Miliband and the Labour party?
I do not like and I do not
like his party
Source: Ipsos MORI Political Monitor
Miliband & the Labour
Party
%
September
2014
Change
since
August
2013
Total like him 31 +1
Total do not like him 63 NC
Total like his party 50 +1
Total do not like his party 44 NC
I like him and I like his party
I like him but I do not like his party
I do not like him but I like
his party
Don’t know
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014
8 Leaders and their parties- Nick Clegg
Source: Ipsos MORI Political Monitor
20%
13%
21%
39%
7%
Clegg & the
Liberal
Democrats
%
September
2014
Change
since
August
2013
Total like him 33 NC
Total do not like him 60 +3
Total like his party 41 -2
Total do not like his party 52 +5 I do not like
him and I do not like
his party
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
Which of these statements come closest to your view of Nick Clegg and the Liberal Democrat party?
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014
9
21%
11%
8% 52%
9%
Leaders and their parties- Nigel Farage
Source: Ipsos MORI Political Monitor
September 2014
Farage & UKIP
%
September
2014
Change
since
August
2013
Total like him 32 +5
Total do not like him 60 +10
Total like his party 29 +4
Total do not like his party 63 +11
I do not like him and I do not like his party
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
Which of these statements come closest to your view of Nigel Farage and the United Kingdom Independence
party?
Base: 1,010 British adults 18+, 6th -9th September 2014
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