Background

IPC Media Ltd is a consumer magazine and digital publisher in the United Kingdom,

with a large portfolio selling over 350 million copies each year. IPC Media also produces

over 60 iconic brands including titles such as Country Life, Mousebreaker, NME, and

Ideal Home.

For more background visit:

http://www.ipcmedia.com/about

And for history about the company visit:

http://www.ipcmedia.com/about/companyhistory

IPC certainly cater for the female audiences, however it

appears that they focus on older target audiences than I

myself have foe my music magazine. But saying this they

do target young women through Marie Claire, for example,

and go right up to older women with magazines like

Woman’s Weekly. In addition IPC deals solely with

magazine production and not with TV, so it would be

difficult, if I were to opt for IPC, to distribute my product as

they don’t have sufficient contacts in either TV or for my

specific target audience.

Similar Titles

• The following slides are

screen shots of the factors that

I pointed out above

• IPC have a website that focuses purely on advertising. On this website they demonstrate all of the different audiences that they target and how they target them.

• The website also includes IPC Advertising Contacts and here they include market research and evidence about all of their specific target audiences.

• They also offer Consumer Insight so that you can see customer feedback and responses.