Sprite
L'Oréal
SPRITES
PR
ITE
SP
RIT
ESPRITE
SLOGAN
p: You drink Sprite
q: You obey your thirst
CONDITIONAL STATEMENT
p q
If - then
Hypothesis Conclusion
CONDITIONAL
If you drink Sprite,
then you obey your thirst.
p q
1
NEGATION (~)
The negative of a statement.
~ p : You don’t drink Sprite
~ q : You don’t obey your
thirst
INVERSE
If you don’t drink Sprite,
then you don’t obey
your thirst.
~ p ~ q2
CONVERSE
If you obey your thirst,
then you drink Sprite.
q p
3
CONTRAPOSITIVE
If you don’t obey your
thirst, then you don’t
drink Sprite.
~ q ~ p4
Sprite
• If you drink Sprite, then you obey your thirst.
• If you obey your thirst, then you drink Sprite.
• If you don’t drink Sprite, then you don’t obey your thirst.
• If you don’t obey your thirst, then you don’t drink Sprite.
Because
you’re
worth it!
CONDITIONAL
If you use L'Oréal products,
then you’re worth it.
p q 1
INVERSE
If you don’t use L'Oréal products,
then you’re not worth it.
~p ~q 2
CONVERSE
If you’re worth it,
then you use L'Oréal products.
q p 3
CONTRAPOSITIVE
If you’re not worth it,
then you don’t use L'Oréal products.
~q ~p 4
• If you use L'Oréal products, then you’re worth it.
• If you don’t use L'Oréal products, then you’re not worth it.
• If you’re worth it, then you use L'Oréal products.
• If you’re not worth it, then you don’t use L'Oréal products.
• Choose a product
(food, drink, car,
cosmetics, clothing,
etc.).
• Using a media source
(newspapers,
magazines, internet,
television, or radio),
find its slogan.
Create a poster to present your analysis
• the product (or brand) name
• picture(s)
• slogan
• all four statements
• your reflections
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