Introduction to Typography(the study of type)
Indesign 101-301
Typography
• Type is made of many unique fonts.
Typography
• Display face- Decorative fonts good for headers and getting people’s attention
• Body copy- good for long blocks of text.
Typography
• We can edit font appearance in 3 primary ways– Tracking– Kerning– Leading
Tracking
• The uniform distance between letters in words.• Includes distance between words.
Kerning
• The spacing between letters in words – Very similar to Tracking, but not the same thing.
Kerning
Kerning
• Technically speaking…– Certain letters must be “Kerned” closer together
than others.
Kerning
Leading
• Refers to the space between lines of type
Leading
Text
White on black background– Good for grabbing attention
Black on White Background
Serif vs Sans Serif Fonts
• Serif fonts (Feet)– Have a formal, traditional feel
• Sans Serif fonts (“Without Feet”)– Have a modern, contemporary feel
Choosing the right fonts and style
• Think about the purpose of the text• Make it is – Readable• 9-12 point body copy• ~16 point display type
– Conveys the correct emotions
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