Introduction to Internet Marketing (Part Two)
Key Concepts
Ivan Surjanovic, [email protected] 2014 by iPower Lab
www.ipowerlab.com
Introduction to Internet Marketing (Part Two)
Internet Marketing
Online Marketing
Digital Marketing
Internet, intranet and extranet
The relationship between access to intranets, extranets and the Internet Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.
Introduction to Internet Marketing (Part Two)
e-Business vs. e-Commerce
e-Business and e-Commerce
The distinction between buy-side and sell-side e-commerce. Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.
Introduction to Internet Marketing (Part Two)
“i“:
Information, information, information!
Interactivity (Time’s person of the year: YOU)
Integration
Individualization
How it works – client/server
Information exchange between a web browser and a web server Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd .
FromConsumer Business Government
To
Consumer C2C : Consumer to Consumer (eBay)
B2C: Business to Consumer (Amazon)
G2C: Government to Consumer (government services, tax notice)
Business C2B: Consumer to Business (Priceline, any feedback to business)
B2B: Business to Business (P&G and Walmart)
G2B: Government to Business (government services, forms)
Government
C2G: Consumer to Government(tax return)
B2G: Business to Government(tax form submission)
G2G: Government to Government(exchange of information)
7 Cs of a Successful Website
Source: Internet Marketing: building advantage in a networked economy. Mohammed R, Fisher R, Jaworski B, Paddisonm McGraw-Hill/Irwin MarketspaceU