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INTRODUCTION TO
BUSINESSSTRATEGY
[Discover New Opportunities.
Manage and Eliminate Threats.]
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Table of Contents .....................................................................................2
MAIN REFERENCES...................................................................................3
FEW WORDS ON MODEL............................................................................4
INTRODUCTION TO STRATEGY..................................................................6
Five Ps for strategy ..................................................................................8
INTRODUCTION TO BUSINESS STARTEGY ............................................... 11
INTRODUCTION TO ENVIRONMENT ANALYSIS ........................................ 12
PESTLIED............................................................................................... 13
GEO BUSINESS MODEL ........................................................................... 16
PORTERS DIAMOND...............................................................................19
STRATEGIC MODELS USED IN INDUSTRY ANALYSIS................................ 23
Barriers & Profitability............................................................................ 23
Porter's Five Forces................................................................................25
SWOT ANALYSIS .................................................................................... 28
STRATEGIC TRIANGLE ............................................................................31
PRODUCT PORTFOLIO STRATEGY............................................................34
The Boston Matrix .................................................................................. 35
RELATED DIVERSIFICATION GRID .......................................................... 38
GENERIC STRATEGIES ............................................................................40
FOUR ROUTES TO STRATEGIC ADVANTAGE.............................................. 43
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**THE END **