Introducing e-Business to the Curriculum
Ned C. HillDean, Marriott School
Brigham Young University
WACSB Conference, October 17, 2000marriottschool.byu.edu
Outline• Overview of e-business
– Economic forces– Definitions– Influence of e-business on the curriculum– Examples
• Models for bringing e-business into the curriculum• e-business @ BYU• Side-note: accreditation and the Internet• Panel discussion
e-Business Changes...• Information flows• Internal and external processes• Relationships• PowerBUT, it does not change need for…• Quality products• Excellent service• Cost effective delivery• Valued relationships
Time Required to Download the 32 VolumeNew Encyclopedia Britannica
• 1200 bps modem……………………..… 28 days• 9600 bps modem………………….…… 3.5 days• 28.8 Kb modem……………………….. 28 hours• Basic Rate ISDN…………..……….… 6.3 hours• T-1 line………………….……….…. 31 minutes• T-3 line……………………………….. 1 minute• Optical Fiber (OC-3)………………. 17 seconds• Optical Fiber (OC-12)…………….. 4.7
seconds• Optical Fiber (new technology) .005 second
Paper vs. Paperless Paradigms
Costs of... Labor Paper Building materials Land
Costs of... Labor Paper Building materials Land
Costs of...Computer powerTelecommunications
Costs of...Computer powerTelecommunications
Transactions in the Paper ParadigmSeller
Buyer
CarrierBankingSystem
Req
uest
for
Quo
te
Quote
Pur
chas
e O
rder
Invoice
Bill of Lading
Che
ck a
nd R
emitt
ance
Adv
ice
Check
Keying in the Paper Paradigm
Keying Keying
Keying
Keying Keying
KeyingKeying Keying
Postal System
Seller’s Computer System
Buyer’s Computer System
What’s Wrong with the Paper Paradigm?
• Labor intensive• Slow• Error prone• Uncertain• Excessive inventory (and cash)• Bottom Line: IT’S EXPENSIVE
What Can We Do? Option 1: Make paper work even harderOption 1: Make paper work even harder
Option 2: Replace the paper paradigmOption 2: Replace the paper paradigm
Definitions of e-BusinessSimple: “The selling of products and
services using the Internet.”More General: The use of computer
and communication technology to facilitate the information exchange between parties to a transaction.
Types of e-Business Transactions• Paperless:
– Application to application•Electronic data interchange (EDI)•Financial EDI (firm to bank)•File transfer
– Manual to application•Web applications•Electronic order entry•E-mail•Financial service delivery (e.g., E-Trade)
Types of e-Business Transactions
• Physical media assisted by computers:– Facsimile transmission– MICR, OCR, ICR– Bar coding– RF
Electronics to PaperAll Electronic
All Paper
EDI, FEDI, FTP
Traditional Paper Transactions
FAX
MICR, OCR, ICR, Bar Coding
Internet, E-mail, E-trade
Pay
men
t and
Rem
ittan
ce A
dvic
e
Transaction with the Paperless ParadigmSeller
Buyer
Carrier BankingSystem
Req
uest
for
Quo
te
Quote
Pur
chas
e O
rder
Invoice
Bill of Lading
Goods
Keying in a Paperless Paradigm
Internet or Other Network
Seller’s Computer System
Buyer’s Computer System
Translation Translation
TranslationTranslation
P.O.. Invoice RA
Translation
Translation
Benefits of the Paperless Paradigm• Lower personnel costs• Reduced error rates• Faster cycle time• Improved business relationships• Reduced inventory• Fewer stock-outs• Reduced paper handling costs• Faster payments• Better control over information
eBusiness Impacts Everything
eBusinesseBusiness
FinanceFinance
AccountingAccounting
MarketingMarketing
StrategyStrategy
OperationsOperations
SystemsSystems
Supply ChainSupply ChainHRHR
Example 1: Bergen BrunswigPaper System
Pharmacist
Bergen Brunswig
Ord
er
Manual Processing
Del
iver
y
Pay
men
t
Example 1: Bergen Brunswige-Business System
Pharmacist
Bergen Brunswig
Ord
er
Automated ProcessingD
eliv
ery
Pay
men
t
Capture bar code on shelf label
PC consolidates entire order
Order transmitted over Internet
Warehouse is automated
Delivery is within 5 hours
Example 1: Bergen BrunswigWhat Changed?
• Sales function– Role of salesperson– Information channel
• Order fulfillment processes– Manual to automated
• HR focus– Compensation issues– Hiring & training
• Customer relationships– Responsibility for order initiation/errors– Service level
Example 2: ChryslerVendor Relationships under e-Business
Chrysler
Supplier
Pur
chas
e O
rder
Del
iver
y
e-P
aym
ent
e-M
ater
ial R
elea
se
e-D
eliv
ery
Ord
er
e-A
dvan
ced
Ship
Not
.
Example 2: Chrysler
• Inventory management– Just-in-time possible
• Invoiceless pay (“Evaluated Receipt Settlement”)
• Quality control moved back to suppier• Close cooperation necessary• Tolerance for errors is much lower• Result?
Inventory Reduced by $1,000,000,000
Evolution of e-Marketplaces
e-Brochuree-Brochure
1994
1996
1998
2000
e-CatalogSelling
e-CatalogSelling
e-ProcurementBuying
e-ProcurementBuying
e-Marketplacee-Marketplace
Example 3: e-Marketplaces
AutomatedMatching
Rules
AutomatedMatching
Rules
BuyerBuyer
BuyerBuyer
BuyerBuyer
BuyerBuyer
SellerSeller
SellerSeller
SellerSeller
SellerSellerRecord keeping, reporting, etc.
BankingBanking RegulatoryAgencies
RegulatoryAgencies
Internet-based Marketplace
How to Help Faculty Get up to Speed• Offer e-business seminars for faculty• Send them to e-business conferences• Provide research dollars• Create an e-business library• Acquire data bases• Involve them in executive education• Team non-e-business with e-business faculty• Build e-business activity into reward
structure
Activities for Students• Web design--helping us re-design our e-business
site• Research projects with faculty
– Wireless communications– Process re-engineering
– Distance education– Internet research
• Field studies (consulting projects)• Conferences
– e-Business Day (speakers, demos, panels, etc.)– Spring e-Business Conference
Introducing e-Business to the Curriculum
• Separate courses– Easier to transition--don’t have to change
other classes– Lots of new material to cover
• Integrate e-business into existing courses– More faculty have to upgrade– Better for students in the long run
Will “e-business” become just “business”?
General Course Map for eBusiness
Foundation Technologies: Networking, Data Bases, ProgrammingFoundation Technologies: Networking, Data Bases, Programming
Overviewof e-Business
Overviewof e-Business
Application to Functional Areas:Finance, Marketing, Operations, HR, Government, etc.
Application to Functional Areas:Finance, Marketing, Operations, HR, Government, etc.
Strategyand e-Business
Strategyand e-Business
Enter
Graduate Program at BYU
Networking Database e-Businsess Application Management Development
Networking Database e-Businsess Application Management Development
Introduction to e-Business
Introduction to e-Business
Strategyand e-Business
Strategyand e-Business
Enter
Functional areas can experiment here
SpecialTopics
SpecialTopics
Brand Mgmtand e-Business
Brand Mgmtand e-Business
InternetMarketing
InternetMarketing
Treasury Mgmt.& e-Business
Treasury Mgmt.& e-Business
LectureSeries
LectureSeries
Existing New Existing New
NewExisting
Existing Existing Existing
Undergraduate Program at BYU
• Introduction to e-Business– Module in Jr. Accounting Core--
e-Business:Principles and Strategies for Accountants, Glover, Liddle, Prawitt, Prentice Hall
– Will be adapted to Business Management core• Infrastructure Courses
– Internet programming– Networking– Internet applications
What Others are Doing
• Maryland--no track, but e-Business infused across the curriculum (17 courses)
• Penn State--e-Business track with 4 courses• Notre Dame--2 e-Business tracks (e-consulting and
e-entrepreneurship) with 2-3 courses in each• Babson--5 separate new graduate degrees in e-
Business• Georgia State--Global e-Commerce Masters in
partnership with 5 European universities (15 month program delivered largely through Internet)
Financing e-Business at BYU
The Kevin and Debra Rollins Center for e-Business@BYU
Faculty Director:Professor Owen Cherrington
Faculty Director:Professor Owen Cherrington
Faculty Curriculum CommitteeProfessor Scott Sampson
Faculty Curriculum CommitteeProfessor Scott Sampson
Advisory Committee:Representatives from Industry
Faculty Members
Advisory Committee:Representatives from Industry
Faculty MembersStudent TeamsField Studies, Web Design,
Activities, Research Projects
Student TeamsField Studies, Web Design,
Activities, Research Projects
$3 M plus matching opportunity for $9 M additional
Funding Used for:• Scholarships• Faculty fellowships• Faculty professorships• Research support (faculty and
students)• Faculty development• Curriculum development• Hardware/software
Additional Funding Sources:Leveraging through Partnerships
• Dell -- laptops for faculty and students (purchase and service)• NetDocuments -- homework submission, document sharing• Trade.com -- portfolio management (real and simulated) and
competitions• IAccess -- valuing start-ups (students and service to
community)• Blackboard.com -- course syllabi• OmniWhere -- fax, e-mail, voice-mail service through the
Internet• Web design company -- original design of Marriott School web
site• IBM -- speakers, research projects, curriculum sharing
How Can You Get Started?• Learn about e-business• Form a faculty committee to design
strategy for curriculum and faculty development
• Form partnerships with local e-business firms for funding, advice, internships and employment
• Others?
References on e-Business• Evans and Wurster, Blown to Bits: How the New Economics of
Information Transforms Strategy, Harvard Business School Press, 2000
• Tapscott, et al, Digital Capital: Harnessing the Power of Business Webs, McGraw Hill, 2000
• Shapiro and Varian, Information Rules: A Strategy Guide to the Network Economy, Harvard Business School Press, 1999
• Kalakota and Robinson, e-Business: Roadmap for Success, Addison Wesley, 1999
• Naisbitt, High Tech, High Touch, Broadway Books, 1999• Friedman, The Lexus and the Olive Tree, Anchor Books, 2000
Using e-Business within the University
• Applications -- Internet• Course Registration -- Internet• Purchase of Supplies -- Internet• Phone Bills -- EDI• Grade Transcripts -- EDI• Travel Arrangements -- Internet• Alumni Relations
– Publications -- Internet– Communications -- e-Mail
• Internal Communications -- MS Outlook• Correspondence Courses -- Internet/CD Rom
Advantages
1. Online documentation is easily updateable2. Online accreditation can take advantage of the
informational resources already available on the website
3. Online accreditation facilitates the trend toward continuous self-analysis
4. Databases allow reviewers to “drill-down” through content to find the information they want most
A Word on Security
1. Web server is physically protected behind locked doors in an alarmed room
2. Databases are stored in a password-protected format
3. All transactions are sent across the web with 128 bit public-private key encryption
4. Attempts to access the pages directly will bounce unauthorized users immediately to the login screen
Top Related