INTRODUCTION TO BUSINESS RESEARCHCHAPTER-1RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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What is research? Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.SLIDE 1-1RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Types of researchSLIDE 1-2RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Types of research
Basic research : the basic premise is the need to KNOW and the concern is primarily academic in nature.
Applied research: Solution or action oriented research, that is contextual and practical in approach.
SLIDE 1-3RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Types of research
Exploratory research is loosely structured and the basic premise is to provide direction to subsequent, more structured method of enquiry.
Conclusive research is structured and definite in orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
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Exploratory vs Conclusive Research SLIDE 1-5RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Conclusive research
Descriptive research: The main goal of this type of research is to describe the data and characteristics about what is being studied.
Causal research: Explores the effect of one or more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
SLIDE 1-6RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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The research processSLIDE 1-7RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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The research processThe management decision problem
Defining the research problem
Formulation of the working hypotheses
Construction of the research proposal
SLIDE 1-8RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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The research processFormulating the research design
Sampling considerations
Collecting the data for the study
Data analysis and interpretation of findings
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Research applications in marketingMarket & consumer analysisProduct researchPricing research Promotional researchPlace research
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Research applications in financeAsset pricing, capital markets and corporate finance
Financial derivatives and credit risk modeling research
Market-based accounting research
Auditing and accountability
Other areas: financial forecasting, behavioural finance, volatility analysis
SLIDE 1-11RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Research applications in human resourcesTraining & development studies
Selection and staffing studies
Performance appraisaldesign and evaluation
Organization planning and development
Incentive and benefits studies
Emerging areascritical factor analysis, employer branding studies
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Research applications in production & operations management Operation planning and designDemand forecasting and demand estimationProcess planningProject management and maintenance effectiveness studiesLogistics and supply chain-design and evaluation Quality estimations and assurance studies
SLIDE 1-13RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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Criteria for research MUST have: a clearly stated research purpose/ objectiveMUST have: a sequential plan of execution MUST have: a logical and explicitly stated justification for the selected methodsMUST have: an unbiased and neutral method of conduct and reportingMUST have: complete transparency and ethical conduction of the research processMUST have: provision for being reliable & replicable
SLIDE1-14RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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END OF CHAPTERRESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI
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