Internet Organization Structure
Teri Loporchio
The Mission of the Port of Portland
“To enhance the region’s economy and quality of life by
providing efficient cargo and air passenger access to national
and global markets.”
Port of Portland Properties
Web Team’s Part of the Mission
Manage 3 separate sites and employee communications aspect of the Intranet
• www.portofportland.com and www.pdx.com (Avg. Monthly Site Visits = 250,000)
• www.PDXAirportFutures.com
• www.channeldeepening.com
Approximately 3,000 pages content and 10 – 15 business applications and functions supporting PDX and GA Airports, Marine Operations, Industrial Development and Community Outreach.
• Business Opportunities Registration
• Online Employment Application
• Parking Status
• Flight Information
• River Depth Forecasting
• Maps and Online Presentations
• E-mail Marketing, Events and Invitations
• Newsletter Production
• Emergency and weather related communications
Site Goals and Objectives
• Reflect the Port’s mission, values and brand
• Support the Port’s business objectives and strategies
• Offer useful and meaningful tools and content to site users and stakeholders
Brand Objectives
Business Objectives and Strategies
User CommunityNeeds
Owner
Corporate Marketing Manager
Program Manager
Corporate Web Manager
Design and Development TeamSr. Web Designer
Sr. Web Developer IIWeb Developer I
Web Site Organization Structure
Branding/messaging and creative direction review and approval.
Communication, providing input and feedback on design, site, future direction, priorities.
Overall site management, project management, site strategy.
Stakeholder Group
22 Sr. Managers
Meets every 3-6 Months
Information Technology
Technical Team
Technical Services ManagerApplications Developer
Server management, upgrades to infrastructure, backups, security and corporate database management.
Director of Public Affairs
Web Team Roles
Sr. Web DesignerConceptual DesignContent Strategy
Design and DevelopmentUser Experience
Corporate Web ManagerStrategy/Implementation
Project ManagementUser Research
User ExperienceInformation ArchitectureStatistics and Measures
Search Engine Tuning and Marketing
Technology
Web Developer ISite Maintenance Testing (Browser
Compatibility Issues, Navigation Issues)
DocumentationImplementation
Sr. Web DeveloperSite Navigation
Site Development & Support
Troubleshooting (Browser Compatibility
Issues, Navigation Issues)
DevelopmentApplications
Technology Research and Implementation
Site PromotionE-mail Notification Monitoring Measurement & Performance
Training on Tools
Content MgmtDesignMonitoringAnalytics
Establish OwnershipDevelop & Operate Site
Information Gathering
Strategic & Business PlansBrand/Marketing PlansIdentify Target AudiencesSite AssessmentStatistics & MeasuresInterviews & FeedbackRequirements Definition
Considers
TrendsBest PracticesCompetitionTechnology Changes
Regulatory Requirements
ADA
Information Architecture
Naming ConventionsTemplates Navigation & MenuingFile System Organization
Usability
Design & Branding Standards
Documentation
Standards & Style GuidePrioritization Process
Creative Plan
Site Management Framework
Strategy Design Development & Operation
Marketing
Jan2008
New Projects
Jan2008
Recent Changes
• Employee Communications/Outreach
– Help staff become better aware of employee-related information and Port strategies
– Help our employees use their time efficiently and effectively by focusing on usability, navigation “customer experience.”
– Create a holistic approach and increase efficiency in how we manage, develop and package our content and reuse/repurpose our tools for both internal and external audiences
– Help unify our work force and generate a collective voice
– SharePoint Coming Soon
• Infrastructure and technology upgrade
• Collaboration
• Construction Projects
– Move to new building 2010
Jan2008
Area of Tension
Information TechnologyProvide operational support for the servers and associated operating systems and infrastructure and network, manage the more routine maintenance of the by performing nightly backups, usage monitoring and analysis and keeping the system current with security releases and system upgrades.
Corporate MarketingUse the Web in a manner that fulfils the business opportunities as identified by our Strategic Plan. Provide expertise and proficiency in project management, online design, usability/user experience, information architecture, and web development. Handle new features, and program management while ensuring adherence to standards.
Productivity Creativity
Control
BusinessObjectives
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