Internet Marketing:What a Business Owner
Needs to Know
Internet Marketing:What a Business Owner
Needs to Know
April 3, 2013April 3, 2013by William McKee, Partnerby William McKee, Partnerfor Midweek Business Connections for Midweek Business Connections
Quick detourQuick detour
Digital Marketing
Website Design
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Get found, get leads, grow your business (with image from website)
What we do?
“It is critical to have a marketing partner who understands your business, gets a firm grip on how you make money, and then maps out an appropriate marketing strategy that will generate enough revenue to justify the time and expense involved. Knowmad is just such a marketing partner for us.”
– Laurie Leonard
Results
● Increased traffic to the website● Significant improvement in the quantity and
quality of leads from the website (3x in initial months)
● Higher quality of job applicants● Blogging has resulted in new customers ● Improved processes and benchmarks to track
online marketing ROI
19871987• Radio: “Living on a Prayer”• Television: “The Cosby Show”• Movies: “The Last Emperor”
The rise of Internet MarketingThe rise of Internet Marketing
How was that money spent?How was that money spent?
Google AdWords
Search Engine Optimization(SEO)
Newsletters
Website Design
Social Media
Mobile Ads
On-site Ads
Content Marketing
How does a business owner make sense of it all?How does a business owner make sense of it all?
Follow someone who has a plan!
Inbo
und
Ma r
ketin
g
Online Success = Attract + Engage + ConvertOnline Success = Attract + Engage + Convert
Measuring successMeasuring success1. Website traffic2. Lead conversion rate3. Customer conversion rate
Traffic
Leads
Customers
2000 visitors
20 leads 1% lead conversion
5% sales conversion
1 customer
Inbound Marketing Funnel
It's a journeyIt's a journey
Digital sherpasDigital sherpas
Inbound Marketing Resources
● “Measuring the Value of SEO” blog posthttp://blog.knowmad.com
● “Top 10 Tips for Internet Marketing” by Laurie Leonard
● 2013 Budgets, Benchmarks & Trendshttp://offers.knowmad.com/2013-b2b-internet-marketing-trends
● The 4-Step Internet Marketing Planhttp://www.knowmad.com/the-4-step-internet-marketing-plan/
● Marketing Graderhttp://marketing.grader.com
● HubSpot's Bloghttp://blog.hubspot.com
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