www.axis.com
Interim reportJanuary – June 2010
Ray Mauritsson, CEO & PresidentFredrik Sjöstrand, CFO
www.axis.com
This is Axis
> Founded in 1984
> IT company driving the network video market
> Focused on Network Video Solutions
> Global partnerships through distributors, resellers and system integrators
> Worldwide presence in more than 30 countries,850 employees*
> Listed on NASDAQ OMX, Nordicunder the ticker AXIS
* June, 30, 2010
Axis Headquarter, Lund, Sweden
www.axis.com
Highlights, April – June 2010
> Very strong close of the second quarter
> Margin affected by
– Project pricing
– Strategic price list adjustments
– Currency effects
> High recruitment rate
www.axis.com
Sales
> January - June– 1 321 MSEK (1 074)
– Growth 23 %
– Currency effects, -135 MSEK
> April – June– 678 MSEK (542)
– Growth 25 %
– Currency effects, -52 MSEK
0%
10%
20%
30%
40%
50%
60%
70%
0
100
200
300
400
500
600
700
800Video salesVideo growthTotal growth
MSEK Growth
www.axis.com
Currency effects on total sales by region
-60-50-40-30-20-10
010
EMEA Americas Asia
Q1 10 Q2 10
www.axis.com
Operating expenses Q1 2007 – Q2 2010
0
20
40
60
80
100
120
140
Sales & Marketing Administration Research & Development
www.axis.com
MSEK Margin
Margins*
> Gross margin*
– 50,0% (54,7%)
> Operating margin
– 10.9% (8.6%)
> Profit margin
– 10,8% (8.5%)
0%
10%
20%
30%
40%
50%
60%
70%
0
20
40
60
80
100
120
140
EBIT
Gross margin
EBIT margin
*Q2 2010
www.axis.com
AsiaEMEAAmericas
52% 39% 9%
Sales in the regions*
*Q2 2010
www.axis.com
Axis hiring 2002 – 2010 (Q2)
Employees
Q2
+20
www.axis.com
Continued high interest in government and transportation
Marshfield Police, USA
Siciliana MunicipalitiesItaly
Azteca Subway, Mexico
UTV.huHungary
www.axis.com
Axis offering in outdoor surveillance
> Reliable surveillance, in tough operating conditions
> Wide range of outdoor ready Axis network cameras
> Easy to install
> Efficient packaging and logistics
www.axis.com
Marketing activities in Q2
> Participation in trade shows
– ISC West, US
– IFSEC, UK and South Africa
– ISC, Brasil
– Transrussia, Russia
– EXPO 2010, Shanghai
> Partner events and training
– Numerous a day
> Total number of partners
– 33.000
www.axis.com
ONVIF – Open Network Video Interface Forum
> An open industry forum
– Global standardization creates new possibilities for end-users, integrators and manufacturers
– More than 200 members
– More than 170 conformant products released by members
> ONVIF extending the scope
– Access control
www.onvif.org
www.axis.com
The market situation today
Short-term perspective
> Continued expansion
– Product portfolio
– Partner program
– Recruitment
> Competition
> General component situation unchanged
Long-term perspective
> High growth potential for network video
> Axis’ goals remain unchanged
www.axis.com
Thank you!network video
innovation
glob
al
HD
TV
part
ner
netw
ork
leader
camera
protectoutdoor
image usability
leader
safe
thermal
easy installation
inte
llige
nt
open
integrationease of use
competence
megapixel
environment
worldwide
H.264 focus
Axis
video encoder
Get the Axis picture. Stay one step ahead.
convergence
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