1. Multicultural Communications Intercultural Communications
Communications: transferring meanings Cultural Values Sender
encodes and sends message Rico Vallejos President and Creative
Director Receiver receives message and decodes it Intl & Ethnic
Communications, Inc. [email protected] phone 763-535-9572
2006 Rico Vallejos and Intl & Ethnic Communications, Inc.
www.LatinoCreative.com 2006 Rico Vallejos and Intl & Ethnic
Communications, Inc. www.LatinoCreative.com Multicultural
Communications Cultural Differences: Values Mainstream American
Many Other Cultures The Multicultural element Individual
Orientation Group Orientation Individualism Group harmony Cultural
differences Personal success Family security Competition
Compromise/consensus Styles of communication Independence
Dependence Privacy Intimacy 2006 Rico Vallejos and Intl &
Ethnic Communications, Inc. www.LatinoCreative.com 2006 Rico
Vallejos and Intl & Ethnic Communications, Inc.
www.LatinoCreative.com Cultural Values Cultural Values Informality
Formality Personal Space Shared space, closer Casual = friendly
Protocol = respect Egalitarian Hierarchical Future Orientation
Past/Present Age orientation Age orientation Efficiency
Relationship Young (old = Old (associated with frail and wisdom,
related to past Prompt = respect Relat/event is important
unproductive) orientation) Direct = honest Save face, harmony 2006
Rico Vallejos and Intl & Ethnic Communications, Inc.
www.LatinoCreative.com 2006 Rico Vallejos and Intl & Ethnic
Communications, Inc. www.LatinoCreative.com
2. Communication Styles Communication Styles Based on type of
communication Direct vs. Indirect Verbal communications: pitch,
timing, use High-Context: implicit, indirect of silence
Low-Context: explicit, direct Non-Verbal/kinesics: eye contact,
facial expressions, personal space, use of hands, gestures, body
postures 2006 Rico Vallejos and Intl & Ethnic Communications,
Inc. www.LatinoCreative.com 2006 Rico Vallejos and Intl &
Ethnic Communications, Inc. www.LatinoCreative.com Multicultural
Barriers Multicultural Barriers Cultural values and customs
Language and negotiation Identify objectives and explore options Be
careful with generalizations: think of the local context Set short-
and long-term considerations Determine sequence of topics to
discuss Listen to your cultural informant Be careful with
translations 2006 Rico Vallejos and Intl & Ethnic
Communications, Inc. www.LatinoCreative.com 2006 Rico Vallejos and
Intl & Ethnic Communications, Inc. www.LatinoCreative.com
Ethnocentrism Q&A Evaluation of other cultures Gracias! in
terms of our own cultural values and communication styles. Rico
Vallejos [email protected] Reasoning which concludes CREDIT
within text: (Vallejos 2006) And then CREDIT in Works Cited (or if
just footnoted): that ones own culture is best. Vallejos, Rico,
quot;Intercultural Communicationsquot; lecture UST 2006,
www.LatinoCreative.com. 2006 Rico Vallejos and Intl & Ethnic
Communications, Inc. www.LatinoCreative.com
