cre·a·tiv·i·ty krē-āˈtivitē/ noun !
the use of the imagination or original ideas, especially in the production of an artistic work.
de·sign dəˈzīn/ verb !
to plan and fashion artistically or skillfully.
What is creativity?
Art
Art is what you can get away with.
Andy Warhol
Creativity is in everyone.
Creativity is constructive
Creativity is perceptive
Creativity is responsive
Creativity is childlike
What is good design?
Advertising
A good advertisement is one which sells the
product without drawing attention to itself.
David Ogilvy
Good design is attractive
Good design communicates
Good design is unobtrusive
Good design is as little design
as possible
What about bad design?
Aesthetics
Clean + Organized + Attractive + Professional
Good Design
Cluttered + Unclear + Unattractive
Bad Design
Emotion
Trust + HonestyGood Design
Deceit + CheapBad Design
Functionality
CommunicatesGood Design
ConfusesBad Design
What’s the big idea?
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