INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie
Tsao
Slide 2
SKYWIRE LIVE WITH NIK WALLENDA Up to 40,000+ tweets per minute
Generating 1.3 million tweets night of Premiere 700,000+ tweets in
total Total Tweets for the Day resulted in 1.22 billion impressions
1.5 million streams on Discovery.com #Skywire generating 1 million
mentions Skywire Live with Nik Wallenda drove 71% of all social
media comments surrounding TV Primetime
Slide 3
SKYWIRE LIVE WITH NIK WALLENDA
Slide 4
Presented by Mitsubishi SKYWIRE SWEEPSTAKES: Win a 2014
Mitsubishi Outlander Preview Promo here:
http://www.youtube.com/watch?v=3xnxH4YrSUghttp://www.youtube.com/watch?v=3xnxH4YrSUg
Slide 5
SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi Fully
Interactive Custom Website: skywire.agency.discovery.com Mitsubishi
had full ownership of the custom Skywire Live website including
100% SOV against custom content such as the 360 degree walk
experience, #aweyeah sweeps, highlights gallery, blog, and
more.
Slide 6
SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi
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SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi #AweYeah
sweepstakes to further engage with fans and viewers via Twitter
Second level sponsors included Go Pro which was leveraged for
prizing
Slide 8
SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi More
custom content included Niks personal training journal Brought to
you by Mitsubishi logo within custom section
Slide 9
SKYWIRE LIVE WITH NIK WALLENDA Presented by Mitsubishi While
you wait for the excitement to begin! Mitsubishi media units
displayed on loading pages
Slide 10
SHARK WEEK ON DISCOVERY Presented by Volkswagon We've taken the
top off of the Beetle cage and gone in hunt of bigger and badder
sharks. http://www.youtube.com/watch?v=U7IMwKg5FSo
Slide 11
SHARK WEEK ON DISCOVERY Presented by Volkswagon Online Virtual
Shark Dive we created that allows fans to follow the Shark Cage's
journey with some cool interactive elements
http://dsc.discovery.com/tv-shows/shark-week/virtual-shark-dive/subaquatic-road-trip.htm
Shark Cage Part 2: The Subaquatic Road Trip
Slide 12
SHARK WEEK ON DISCOVERY Presented by Volkswagon VW SHARK WEEK
RECIPRICOL MARKETING SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCH
SHAREABLE VIDEOS VIA INSTAGRAM AND VINE
http://instagram.com/p/citOGnAc3X/
Slide 13
SHARK WEEK ON DISCOVERY VW SHARK WEEK RECIPRICOL MARKETING VINE
PROMO BY DEUTSCH SHAREABLE VIDEOS VIA INSTAGRAM AND VINE
https://vine.co/v/hqYmLjEE2FX Volkswagon bought promoted tweets,
#sharkweek