Using UserReport in E-commerce

Google Analytics data in UserReport

E-commerce

E-commerce - Select filter

E-commerce - Filter: Gender

traffic Sources

Traffic Sources - Top 10 referrals

Traffic Sources? Top 10 referrals / Gender

TrafikkilderTop 10 referrals / Kvinder

Summary - Conversion Analysis

Average conversion rate is 5%

Conversion rate for women: 7.5%

Therefore wants more women in the shop!

The women come frequently from: Facebook.com Forbrugsforeningen.dk

What should I do: Increase advertising on facebook and consumption Association Target advertising to women

E-commerce - Average value? Webshop - Seller of animal food

E-commerce – Filter: Do you have a dog?

E-commerce - Average value? Do you have a dog?

E-commerce - Filter:How many dogs do you have?

E-commerce - Average value? How many dogs do you have?

Traffic Sources

Traffic SourcesSearch - Paid - Top 10 Keywords

Filter: How many dogs do you have?

Search – Paid – Top 10 KeywordsIf 4 or more dogs

Summary: Animal food shop

Average order value: DKK 476, -

Dog owners have higher order value: DKK 676, -

The more dogs, the higher order value: € 1,115, -(4 ell More dogs)

Dog owners with 4 or more dogs are looking more for "animal feed bulk purchases"

Optimizing ads

Current Adwords ad that matches:"Animal food" and "Animal food bulk purchases"

Optimizing ads

New Adwords ad that matches:"Animal food bulk purchases"

Extra dimension in data

General behavior among visitors

"Animal feed bulk purchases" is a good keyword that provides high average order value

Therefore: Bid more on words in Adwords

Behaviour of otherwise unknown dimensions (gender, age, own quest)

"Animal feed bulk purchases" is a good keyword BECAUSE, it is often used by people with many dogs

Therefore: Bid more on words in Adwords AND optimize ad for dog owners AND indent traffic directly to specific product group