thinktank mediasocial media | digital | website design
Institute of Management ConsultantsTwitter - the why, what and how
thinktank mediasocial media | digital | website design
We didn’t think we needed
websites once upon a time
thinktank mediasocial media | digital | website design
This is a way we have always done business
however now it’s quicker and on a larger scale.
Word of mouth - networking - trust
thinktank mediasocial media | digital | website design
Twitter Stats
- 679,000 Australians who visit Twitter.com
- Twitter.com market share has grown over
1000% since the start of last year.
- In Australia, one in two Australians use
social networking sites, such as Facebook
or Twitter
- 8% of the time Australians spend on the
internet is on social networking sites and
each session on these sites range between
20 – 30 minutes in length
Source: lucasng.com.au blog.nielsen.com socialmediaexaminer.com
thinktank mediasocial media | digital | website design
What is Twitter?
- Microblog
- Realtime search
- Word of mouth on speed
- Assists in building brand awareness and credibility if worked well.
- Customer service
- Brand awareness
- Events – using # (hashtag)
- Networking on large scale
thinktank mediasocial media | digital | website design
- @, Mention
- DM, Direct Message
- RT, ReTweet
thinktank mediasocial media | digital | website design
Why Twitter?
- Marketing and Communication.
worked the platform well.
- Great place to connect-build up
- Exposure, Interaction,
Connection,Relationships
- Business networking
- Word of mouth
Joint Ventures, Partnerships
- Ideas, creativity
- Instant Google helper ;;-)
- Breaking news
- Story telling
- # (hashtag)
thinktank mediasocial media | digital | website design
What is Twitter
- Micro blogging
- 140 characters or less
- Real time conversation
- Networking hub
- Word of mouth on speed!
- Sharing and discovery site
thinktank mediasocial media | digital | website design A visual guide to twitter
thinktank mediasocial media | digital | website design
4 ways to Communicate on Twitter
- Tweet, sharing an update with your followers
choose to. @sammutimer
- RT, Retweet – sharing another persons tweet with your follow base.
Can go viral.
to their tweet mail and email inbox
thinktank mediasocial media | digital | website design
Tweets per day rising every year
thinktank mediasocial media | digital | website design
Twitter - The How to
- Set up an account - www.twitter.com
- Bio, How to write a catchy bio
- Picture, What picture to use
- Personality, Be yourself
- Branding
thinktank mediasocial media | digital | website design
Twitter Applications, For a more effective use of twitter.
- Tweetdeck, download application to computer iphone smartphone
- Groups, Lists, Stats, Search
- Cross posting, be careful not to cross post all the time.
thinktank mediasocial media | digital | website design
Benefits of Twitter
Your customers are already on social media sites such as Linkedin
and Twitter. Why try to get them to come to you when you can
communicate with them on platforms that they already use? you
may already have a website, but only people who are aware of it will
come and visit. Twitter can be useful to brand your business to it’s
or shop.
thinktank mediasocial media | digital | website design
TweetDeck
thinktank mediasocial media | digital | website design
Time spent on social media
Australians spent 7 hours and 13
minutes on social networking sites
in April of 2010
thinktank mediasocial media | digital | website design
Search tools
thinktank mediasocial media | digital | website design
How to find your target market
online?
- Twellow.com
- Advanced search on twitter
- Search.twitter.com
- Socialmention.com
- Follow # hashtags – events that compliment your service
thinktank mediasocial media | digital | website design
What are people saying about
you/your service?
Search tools:
Twitter - www.search.twitter.com
Social Mention - www.socialmention.com
thinktank mediasocial media | digital | website design
Twellow
thinktank mediasocial media | digital | website design
Bit.ly
thinktank mediasocial media | digital | website design
Social Mention
thinktank mediasocial media | digital | website design
Measurement
Know why you are using Social
Media and work out your goals and
measurable objectives
thinktank mediasocial media | digital | website design
Twitter: Advanced Search
5 things you need to know
on using advanced search for
thinktank mediasocial media | digital | website design
Step 1
thinktank mediasocial media | digital | website design
Step 2
your local audience. First limit your search to that certain area
thinktank mediasocial media | digital | website design
Step 3
are a recruiter looks for terms such as “marketing” and “consultant”
thinktank mediasocial media | digital | website design
Step 4
much as you want. You can search tweets in certain dates, in certain
people or even search for the attitudes that the tweets have towards
the terms!
thinktank mediasocial media | digital | website design
Step 5
The results will show you tweets and the avatar of the person who
tweeted. Now you can really get started! Begin by following the
out more. Following others will highly increase the chances of them
following you back!
thinktank mediasocial media | digital | website design
Substance has to be there behind the activity
Putting lipstick on a pig, just
gives you a prettied up pig
Every product or brand has a beta phase. We have to trust that the company has a
vision for it even if they do not have a perfect product from day 1. Feedback is key.
Mistakes are okay as long as you have a good
motive and adopt a certain degree of transparency.
It’s all about the people..not so much
the technology. “thinkmaya”
thinktank mediasocial media | digital | website design Have a crisis management plan
Brainstorm the worst that
can happen. Prepare your
style, your response, your
social media platform and
your timing
thinktank mediasocial media | digital | website design
Have a policy
Protect your brand, your staff and yourself
thinktank mediasocial media | digital | website design
Connect with us!
phone: 03 90231487
twitter: @sammutimer,
@thinktankmedia
think-tank-media
Top Related