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Off-‐app content is nearly
impossible to link to…
BeASocialClimber.com
And, ideas for new content can be exhausting to
generateBeASocialClimber.com
I can help businesses with that last point !
The Instagram posts in these slides worked well with followers
BeASocialClimber.com
Here are a few different types of content ideas to inspire your
Instagram account … BeASocialClimber.com
Take Away: Inspiring quotes and messages work when they are perfectly matched to the attitude and interests of a business’s fans and customers.
BeASocialClimber.com
Take Away: Don’t just share fan photos; allow them to talk and engage with the brand. Let what fans are doing influence what is posted. Let their voices be heard.
BeASocialClimber.com
Take Away: Balance engagement-‐driven posts with product related content. When a product is successfully teased and photographed, it can have a powerful impact.
BeASocialClimber.com
Take Away: There’s value in creating a brand-‐specific hashtag or meme, but there’s also something to be said about joining in popular, already-‐trending memes.
BeASocialClimber.com
Instagram Business Facts
Paid ads range from 300,000 to $1 million a month
Instagram’s community is 15 times more engaged than Facebook’s
70 % of Instagram users log in at least once a day
Source: AdAge, l2ThinkTank
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