10 I!"#$r%&$'!%( M')*!&" fr')
Leonard Schlesinger
12th president of Babson college.
Served as the george fisher baker jr
professor of business administration for 20 years at
Harvard business school. Author of just start.
1. E!&r*#r*!*+r",$# $" % ($f*"-$(( %!. $&" &*%/,%b(*…
The only way to excel at it is practice
2. If 0'+ .'!’& &%-* %/&$'!, 0'+’(( !*v*r /r*%&* &,* *v$.*!/*
That figures out what’s next
3. M1& "+//*""2( b+"$!*""*" *)*r3* From existing ideas
executed better
4. F'/+" '! ")%(( w$!", 43+r* '+& %! $!5#*!"$v* w%0 &' &*"& 0'+r $.*% %!.
Only focus on learning what to do next
5. E!&r*#r*!*+r",$# $" %(w%0" % 3r'+# $!$&$%&$v* -
You can’t do it
alone
6. R*fr%)* 0'+r !'&$'! 'f f%$(+r* - When things don’t work,
you’ve learned something new
7. 6* *""*!/* 'f *!&r*#r*!*+r",$# $" .r$v*! b0 #r'.+/&$v* "&+#$.$&0 -
The willingness to acknowledge what
you don’t know
8. If 0'+ /%!’& #r*.$/& &,* 2&+r* (And you increasingly cant)
T%-* % ")%(( "&*# %" q+$/-(0 %" 0'+ /%! /'!&r'( $&
9. D'!’& '7*"" %b'+& &,* %!%(0&$/" - There’s almost a 100% likelihood that your original
business plan will miss the mark
10. E)br%/* &,* )%!&r% - “I think, therefore, I test”
D*"$r* $" &,* .r$v* 'f %(( /r*%&$v* %!. *!&r*#r*!*+r$%( *!.*%v'r"
Best advice
T' ($"&*! &' &,* 2(( /'!v*r"%&$'!, Just start at
33v'$/*"./')/L*'!%r.-S/,(*"$!3*r
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