Download - Innovation Showcase: Melody Concerts Cross-Media Campaign

Innovation Showcase: Melody Concerts Cross-Media Campaign

Copyright 2009 XMPie. All Rights Reserved. 2

Postcard: Start the conversation—initiate action

Image personalization

Unique Bar Code


Login: Unique passport to the “Melody Campaign”


E-mail: Grab non-responders to mailing


E-mail: Reach consumers with relevant messages


E-mail: Presenting the right image


E-mail: Response URL connection


RURL Landing Page: Orchestrating interaction


RURL: Consistent, memorable branding


RURL: Ultimate creative designs


RURL: Music and dining at your service


RURL: Capturing interest…and data


RURL: Pictures, seats and tickets just for you


RURL: “Perfect Harmony” sounds like fun


RURL: Create user excitement and interest


RURL: Create measurable value for customers


RURL: Online ordering for easy, fast payment


RURL: “Google” your directions like always


RURL: Wizards & templates make it easy to do


RURL: Your table and menu is waiting


RURL: Share the gift of “Melody” with others


Mobile: Continue the conversation with “Thanks”


Personalized Refer-a- FriendPromotional Personalized Calendar

Personalized Xerox FunFlippictured as simplex document

Personalized Xerox FunFlip with multi-view construction

Fulfillment: Reward loyalty with personalized promotions


Marketing Console: Track, refine for best ROI


XMPie: Reach, relevance and results in cross-media