Presented by

Michael Hoffman, CEO, See3

Jonathan Drennan, Charity Dynamics

On Twitter? Use hashtag #10ntc.ism

In Social Media

Innovations

Innovation in Social Media

• What’s Happening in Mobile

Product Spotlight:– ClipCall Video– Personalized Video Fundraising– Social Media and Special Events

• boundless FundraisingTM for Facebook

– Flickr® Campaigns

Mobile is Moving Fast

ClipCall Video

• Phone integration with online video technology

• Character in video can actually “call” the viewer directly

• Once the viewer is on the phone, the possibilities are endless

http://www.see3.net/holiday2009

http://www.see3.net/holiday2009

Nonprofits Uses For ClipCall

• User can automatically call representative straight from the video

• Connect user to a donation processing center

• Ask user to record a message for your cause (that feeds back online)

Personalized Fundraising Video

• ACS needed tool to encourage walkers to raise money among peers

• Each walker received email with link to pre-personalized video

• Two actions: share or donate

www.see3.net/making-strides-personalized-fundraising-video

The Results

• Over 4,500 donations sourced directly from the video, resulting in a 10:1 return on investment

• 100,000 views and 50,000 shares• Repeatable model for ACS event

fundraising

Social Media and Special Events

Social Networking

Event Participants

•Update activities•Speak up for causes•Express opinions•Influence others

•Active•Proud of the organization•Emotional stories•Reach friends & family

Used by Most Successful Fundraisers

$-

$200

$400

$600

$800

$1,000

$1,200

$1,400

Average Goal Average Donations

Source: 2009 Blackbaud/Charity Dynamics Join Research Project

boundless Fundraising™ for Facebook

• Facebook application• Enables event participants to leverage

their Facebook networks to reach more donors, raise more money, increase awareness and build enduring support for nonprofits and their missions.

• Launched in late 2008

boundless Fundraising™ for Facebook

• Participants who download the application can: – Invite and link their networks to

donate or register for your event

– Show progress on individual and team fundraising goals

– Share key dates, locations and other event information

– Remove and add the application

• Hourly updates of the Facebook application:

• Progress thermometer • Days to event• % of goal reached• Change action request based on event status –

registration/fundraising/closed event

• Streaming feed updates to increase outreach/fundraising

boundless Fundraising™ for Facebook

•Donation buttons/links go to the donation form (on behalf of the participant)

•Source codes track all donations

Profile of Donors Giving through Social Media

Profile of Donors Giving through Email•Email Prospects•Immediate family•Close friends•Co-workers

Social Networking Prospects•Immediate family•Extended family•Close friends•Friends of friends•College and high school classmates•Co-workers•Past co-workers•Business networking contacts

Since the beginning of 2009…

Since the beginning of 2009…

Over 50 non-profits have raised over $15 million!

Flickr®

NTHP This Place Matters Campaign

• Broader scope of photos and audiences

• Make it easier to participate

• Load photos and collect names/constituents

Flickr ® – Customized Data Collection

• Custom forms using Convio’s API tool.

• Custom data capture connected to Convio’s eCRM database

• Simultaneous constituent creation/update and Flickr loading

Flickr ® Photo Slideshow• 500% increase

in photo submissions across country

• Broad diversity of photos

• More than 6,000 participants in campaign

• Populated on site and Flickr group

Photo Mosaic• Additional

marketing campaign to drive loading of photos

• Photos used in collective display

This Place Matters 3.0

• Use tool to drive regional/topical segmented groups/slideshows on Flickr ®

Discussion

Contact Us

• See3 Charity Dynamics• (773) 784-7333 (646) 964-5386• michael@see3.net jonathan@charitydynamics.com

• www.see3.net www.charitydynamics.com

• Slidedeck and resources will be available at www.see3.net/event/2010-nonprofit-technology-conference

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