S
Persuasive Communication
& Social Media
persuading you through Social media
@MTekelenburg
Martine Tekelenburg
2 companies
ComKameleon
Communicatiecheck.nu
3 disciplines in both companies
Communication
Online Marketing
Social Media
Social Media is like a sqaure….
Persuasive communication
Convincing through changing behaviour
Behaviour:
Automaticly 95%
planned 5 %
Emotions always play a role
Behaviour
Concinving you
How do I convince.. persuade?
Through ‘old’ chanels
Through…social media?
6 principles persuasive communication & Social
Media
Reciprocity
Commitment & consistentie
Prove you are Social worthy
Presentation
Authority
Scarcity: offer something rare
1 reciprocity ‘Be of a value and give!’
Reciprocity : be of a value and give!
and return (maybe) later
On Twitter NL uses : #daretoask #DTV
2 commitment & consitent
Motivational Leaders use Twitter for influence like Deepak Chopra
3 Social Worthy
Presentation
KLM :
http://www.youtube.com/watch?v=dOatud9o1SM
Autorithy
19-year-old college student to the largest tech blog on the Internet
6 Scarcity
‘Share your Facebook- of LinkedIn-profile through our website and see who is
sitting where and you can choose a chair nearby’.
6 principles
Reciprocity
Commitment & consistentie
Prove you are Social worthy
Presentation
Authority
Scarcity: offer something rare
Conclusion
Put all these steps together and you are ready to persuade on Social Media!
What is the #place to be?
Exhisting Community’s on Facebook, LinkedIn, Google+,
Starting up new community’s
Motivate people by doing something
Link offline & Online
And: set a SMART goal……!
Persuasive communication & Social Media really works
when it is integrated in your company!
Social Media Strategy
http://youtu.be/ah8aHIsAJfc
Thank you for your attention!Questions?
@MTekelenburg
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