INFORMATION TECHNOLOGY IN BUSINESS AND SOCIETYINFO-UB.0001.004
SPRING 2012 – SESSION 1
SEAN J. TAYLOR
WHO ARE YOU?• Year: freshman/sophomore/junior/senior?
• Major: finance/marketing/accounting/management
TEACHING ASSISTANT
Varun will be grading and hosting recitations during certain sections.
Weekly office hours for any questions you have.
ADMINISTRATIVIA
14 weeks of class (28 sessions)
+ 1 midterm on March 8th (right before Spring Break)
+ 1 final exam on May 15th
+ 4 individual assignments
+ 3 group projects
ITBS
MATERIALS
Whenever possible, your course materials will come from online sources with permissive licenses.
• Saves you money
• Ensures content is up-to-date
• Be careful and read critically!
I will bring printouts of main readings.
THE RULES1. Attend class. Be on time and stay until
the end.
2. Be prepared. Read/watch the assigned readings/videos.
3. Participate in class and on the blog.
4. No electronic devices please.*
5. Turn in assignments/projects on time.
6. No cheating. I will catch you and it will be awkward.
7. Be respectful to me and your classmates.
• Demonstrate that you read and understand the material.
• Ask interesting questions that stimulate discussion.
• Listen attentively to your classmates.
• Support your arguments with evidence or sound logic.
• Be polite and respectful at all times.
“The new technology does not yet have a single established name. We shall call it information technology (IT).”
Leavitt and Whisler (HBR, 1958)
“ARPANET came out of our frustration that there were only a limited number of large, powerful research computers in the country.”
1. IT TRANSFORMS BUSINESS AND SOCIETY
2. INVESTMENTS IN IT ARE CRITICAL TO THE SUCCESS OF ORGANIZATIONS
3. INNOVATION AND CREATIVITY IN THE USE OF DATA IS CRITICAL TO SUCCESS
MANAGING IT PROJECTSOPEN SOURCE SOFTWAREDEVELOPING APPSSUCCESSFULLY USING DATAPRICING DIGITAL GOODSNETWORK EFFECTS & STRATEGYNEW BUSINESS MODELSENTREPRENEURSHIP
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