InformationInformation SystemsSystems Dept.Dept.
Company Profile & IT StrategyPietro Gallotta – CIO Gruppo Natuzzi
InformationInformation SystemsSystems Dept.Dept.
Natuzzi Company was founded in 1959 by Pasquale Natuzzi, current CEO
Company Profile
InformationInformation SystemsSystems Dept.Dept.
We are listed on the NYSE since May 1993
47.2% On the market 52.8% Natuzzi Family
- Shareholder’s Equity: 472,3 Million € (as of June 30, 2005)
- Net Financial Position: 77,0 Million € (as of June 30, 2005)
Company Profile
InformationInformation SystemsSystems Dept.Dept.
Natuzzi with 753 million Euro of revenue in year 2004 is:
Company Profile
Source: CSIL 2004
World leader in the leather upholstery with 8% market share
• Top Italian manufacturer in the furniture industry
InformationInformation SystemsSystems Dept.Dept.
EMEA 46 %
Americas
50 %
Asia Pacific
4 %
• 89 percent of our turnover is generated outside Italy in 123 countries
Company Profile
InformationInformation SystemsSystems Dept.Dept.
Company Profile• Natuzzi Subsidiaries
• Natuzzi Benelux
• Natuzzi Germany
• Natuzzi Iberica
• Natuzzi Nordic
• Natuzzi Switzerland
• Natuzzi UK
• Natuzzi Asia
• Natuzzi Americas• Natuzzi Spa
InformationInformation SystemsSystems Dept.Dept.
Up to date Natuzzi has worldwide 285 stores:
North Europe 52
Iberian Peninsula 42
Italy 138
Asia Pacific 26
East Europe + South Mediterranean 24
USA + Mexico 3
and 590 galleries worldwide
The Natuzzi Store and Gallery
InformationInformation SystemsSystems Dept.Dept.
Brand Strategy
• Medium-High
• Promotional
• Two brands to cover in a more effective way,
different market segments: The mission is to make affordable high-end products cured to the finest detail using premium quality materials, Made in Italy aesthetics and style
The mission is to offer the bestvalue of the market
InformationInformation SystemsSystems Dept.Dept.
We manufacture in Italy in 12 different production plants
Matera
Santeramo
Ginosa
Laterza
Altamura
Natuzzi Brand
Manufacturing (9)
Tannery:• Montebello (1)• Pozzuolo del Friuli (1)
Fibre Filling• Qualiano (1)
InformationInformation SystemsSystems Dept.Dept.
Production sites abroad
Italsofa Brand
InformationInformation SystemsSystems Dept.Dept.
The Natuzzi Collection: Casual – Urban - Vintage
InformationInformation SystemsSystems Dept.Dept.
Versions and FunctionsSectional
Sofabed
Motion
The Natuzzi Collection
Coverings and Colors
Leather
Dreamfibre
Fabric
InformationInformation SystemsSystems Dept.Dept.
New Introductions – Wall Units
The Natuzzi Collection
InformationInformation SystemsSystems Dept.Dept.
Furnishings and Accessories
The Natuzzi Collection
InformationInformation SystemsSystems Dept.Dept.
Gruppo Natuzzi “Ieri”
InformationInformation SystemsSystems Dept.Dept.
Gruppo Natuzzi “Oggi”
InformationInformation SystemsSystems Dept.Dept.
Value Chain Natuzzi Group - Società
CommercializzazioneVendita B2C
Produzione Prodotto FinitoVendita B2BProduzione Materia Prima
Natuzzi SpA
ItalSofa Romania
ItalSofa Brasile
ItalSofa Cina
Natco SpA(pelle)
Impe SpA(poliuretano)
Italsofa Romania(Legno Falegnameria)
Natuzzi Americas
Natuzzi Benelux
Natuzzi Nordic
Natuzzi Switzerland
Natuzzi United Kingdom
Natuzzi Iberica
Natuzzi Germany
ItalSofa Pojuca
Nacom
InformationInformation SystemsSystems Dept.Dept.
Value Chain Gruppo Natuzzi – Modello ProcessiProduzione
Prodotto Finito – B2BProduzione Materia Prima
PRO
CES
SI O
RIZ
ZON
TALI
CommercializzazioneVendita B2C
PRO
CES
SI V
ERTI
CA
LI
AcquistiProduzione
Vendita
AcquistiProduzione
Vendita
Acquisti
Vendita
Processi di ControlloGestionali/Amministrativi
InformationInformation SystemsSystems Dept.Dept.
Think Global - Act Local
Point Of Sales
Internet
Natuzzi HQRetail
ManagementSystem
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
InformationInformation SystemsSystems Dept.Dept.
Global Retail Business Control
Fatturato
Are
a G
eogr
afic
a
Ordini Modell
o
Sed
ute
Negoz
io
Periodo
Negoz
io
Ord
ini
Modell
o
InformationInformation SystemsSystems Dept.Dept.
Think Global - Act Local
Natuzzi HQRetail
ManagementSystem
Point Of Sales
Internet
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
Point Of Sales
Natuzzi Production
Systems
InformationInformation SystemsSystems Dept.Dept.
Natuzzi Retail System
Preventivi Consumer info
Ordini Vendita
Contabilità Cliente
Sed
uteNuc
leo F
amilia
re
Periodo
Stato c
ivile
Ord
ini
Modell
o
Modello
Fasc
ia S
ocia
le
Città Modell
o
Consumer Consumer CentricCentric
ProductProduct CentricCentricAA
DaDa
InformationInformation SystemsSystems Dept.Dept.
Natuzzi Retail System Consumer Consumer CentricCentric
Marketing
Sed
uteNuc
leo F
amilia
re
Modello
Fasc
ia S
ocia
le
Città Modell
oPre-Sales
Sales
Portale Consumatori Natuzzi
Garanzie CatalogoOn Line
Internet
After-Sales
Periodo
Stato c
ivile
Ord
ini
Modell
o
InformationInformation SystemsSystems Dept.Dept.
Extended Value Chain - Modello di Riferimento
Contabilità GeneraleContabilità FornitoriContabilità ClientiGestione Cespiti
Acquisti ExtraproduzioneFinanza e Cash Flow
MagazziniControllo di Gestione
Gestione Risorse Umane e PayRollMarketing
Order ManagementSupply Chain Planning
Production
Trasportation
Produzione Prodotto Finito – B2B
Warehouse JiT
Produzione Materia Prima
Order ManagementProduction
Sales
PRO
CES
SI O
RIZ
ZON
TALI
PRO
CES
SI V
ERTI
CA
LI
CommercializzazioneVendita B2C
Client Order Entry
Consumer Management
Local Delivery Stock Management WHStore Management
Direct Marketing
InformationInformation SystemsSystems Dept.Dept.
Extended Value Chain - Modello di Riferimento
Contabilità GeneraleContabilità FornitoriContabilità ClientiGestione Cespiti
Acquisti ExtraproduzioneFinanza e Cash Flow
MagazziniControllo di Gestione
Gestione Risorse Umane e PayRollMarketing
Order ManagementSupply Chain Planning
Production
Trasportation
Produzione Prodotto Finito – B2B
Warehouse JiT
Produzione Materia Prima
Order ManagementProduction
Sales
PRO
CES
SI O
RIZ
ZON
TALI
PRO
CES
SI V
ERTI
CA
LI
CommercializzazioneVendita B2C
Client Order Entry
Consumer Management
Local Delivery Stock Management WHStore Management
Direct Marketing
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