Users multi-task across various devices

Video is everywhere

Shopping: In your pocket 24/7

Source: IDG Global Mobile Survey 2014

The Evolution of the Living Room

When using your SMARTPHONE / TABLET do you use another device at the same time?

tabletsmartphone

58% 61%

desktop

laptoptelevision

tablet

smart-phone

80%87%

55%

51%34%

27%

39%51%

and other devices

and other devices

Which other devices?

82%Say activities on the devices are generally

unrelated

YES

WATCH VIDEO on...

87%

smartphonetablet

Primary DEVICE for WATCHING Video

75%

television

28%

tablet & smartphone

29%

laptop

40%

Percentage of people who use their SMARTPHONE / TABLET to PURCHASE products or services

69%

80%77%

62%

64%

48%

54%59%

52%58%

58% 57%

North America

Latin America

Asia Pacific

Middle East / Africa

WesternEurope

EasternEurope