Download - INFOGRAPHIC Social Subscribers CONTENT MATTERS The ROI Impact of Digital Storytelling 2014 - Waggener Edstrom Asia

Transcript
Page 1: INFOGRAPHIC Social Subscribers CONTENT MATTERS The ROI Impact of Digital Storytelling 2014 - Waggener Edstrom Asia

*65;,5;�4(;;,9:;/,�047(*;�6-�)9(5+�:;69@;,3305.�65305,�05������(:0(�7(*0-0*

;VKH �̀�JVU[LU[�THYRL[PUN� PZ�HSS� [OL�I\aa�� 0[� PZ�H� [LYT�MYLX\LU[S`�\ZLK�I`�THYRL[LYZ�HUK�WYHJ[P[PVULYZ� [V�KLZJYPIL�� ]LY`� IYVHKS �̀� H� KPZJPWSPUL� [OH[� YL]VS]LZ� HYV\UK� IYHUK� JVTT\UPJH[PVUZ� HUK� H\KPLUJL�LUNHNLTLU[��6\Y� MPUKPUNZ� ZOV^� [OH[� [OL� PTWHJ[� VM� JVU[LU[�THYRL[PUN� PZ� YLHS��TLHZ\YHISL�� HUK� OPNOS`�PTWHJ[M\S�HJYVZZ�[OL�(ZPH�7HJPMPJ�YLNPVU�UV[�Q\Z[�MVY�[OL�IYHUK��I\[�MVY�P[Z�J\Z[VTLYZ�HZ�^LSS��;OL� PUZPNO[Z� OPNOSPNO[LK� ILSV^� WYV]PKL� H� X\PJR� V]LY]PL^� VM� OV^� JVUZ\TLYZ� HYL� L_WVZLK� [V� JVU[LU[�THYRL[PUN��+V^USVHK�[OL�M\SS�YLWVY[�[V�MPUK�V\[�OV^�IYHUK�Z[VY`[LSSPUN�PZ�PTWHJ[PUN�[OL�YLNPVU�

;V�SLHYU�TVYL�HIV\[�JVUZ\TLY�YLSH[PVUZOPWZ�^P[O�IYHUKZ�VU�ZVJPHS�TLKPH��^L�HZRLK�YLZWVUKLU[Z�[V�[LSS�\Z�PM�[OL`�MVSSV^�[OLPY�MH]VYP[L�IYHUK�Z��VU�ZVJPHS�TLKPH�HJJVYKPUN�[V�[OL���I\ZPULZZ�ZLJ[VYZ�JV]LYLK�PU�[OL�YLZLHYJO!�4VIPSL�+L]PJLZ��*VUZ\TLY�,SLJ[YVUPJZ� �(WWSPHUJLZ��L_JS\KPUN�TVIPSL���-VVK� �)L]LYHNL��7LYZVUHS�*HYL��;YH]LS� �;V\YPZT��HUK�/LHS[OJHYL�

HWHJ�^HNNLULYLKZ[YVT�JVT HJJLSLYH[LPUMS\LUJL�JVT

6<9�(7796(*/�;6�047(*;

:6*0(3�4,+0(�:<):*907;065

(:0(�7(*0-0*

05+0=0+<(3�4(92,;:

;V�SLHYU�TVYL�HIV\[�JVUZ\TLY�YLSH[PVUZOPWZ�^P[O�IYHUKZ�VU�ZVJPHS�TLKPH��^L�HZRLK�YLZWVUKLU[Z�[V�[LSS�\Z�PM�[OL`�MVSSV^�[OLPY�MH]VYP[L�IYHUK�Z��VU�ZVJPHS�TLKPH�HJJVYKPUN�[V�[OL���I\ZPULZZ�ZLJ[VYZ�JV]LYLK�PU�[OL�YLZLHYJO!�4VIPSL�+L]PJLZ��*VUZ\TLY�,SLJ[YVUPJZ� �(WWSPHUJLZ��L_JS\KPUN�TVIPSL���-VVK� �)L]LYHNL��7LYZVUHS�*HYL��;YH]LS� �;V\YPZT��HUK�/LHS[OJHYL�

82%

6]LY

follow Mobile Device brands74%

follow their favorite F&B brands57%follow their favorite Healthcare brands49%

follow their favorite Consumer

Electronics brands63%

VM�KPNP[HS�JVUZ\TLYZ�PU�[OL�(ZPH�7HJPMPJ�YLNPVU�MVSSV^�[OLPY�MH]VYP[L�IYHUKZ�VU�ZVJPHS�TLKPH��;OL�NYHWO�YL]LHSZ�[OL�OPNOLY�WLYJLU[HNL�VM�JVUZ\TLYZ�HUK�[OL�IYHUKZ�[OL`�MVSSV �̂

90%

VM�KPNP[HS�JVUZ\TLYZ�PU�[OL�7OPSPWWPULZ��0UKPH��0UKVULZPH��=PL[UHT��HUK�/VUN�2VUN�MVSSV^�[OLPY�MH]VYP[L�IYHUKZ�VU�ZVJPHS�TLKPH�

36%

44%

Japan

Australia

98%

97%

82%

72%

91%

89%

Philippines

India

Indonesia

Vietnam

Singapore

South Korea

Hong Kong

China