Influencing the influencers
Camille GauletAmandine MathisseFlorian VereThomas Quatre
Who are influencers ? And What is Klout?
They have the power to affect purchase decision of others because of their authority, knowledge, position or relationship…
Klout, measures influence accross the social media. A Klout score from 1 to 100 based on your ability to drive action.
Other Tools Klout The Archivist Kred Peerindex Tweet Grader
How to get influencers to talk about you ?
First step: find your influencersBenchmark a lot!
Second step: Engage with those influencersIf you are a restaurant, invite bloggers that blog
about food for a free dinerFor the cosmetics, send free cream to Youtube
postersFor a automobile company, invite bloggers to try
the car
The dark side of influencers
Some action could go wrongBad experience at a restaurant can be very
harmful to your business
You may not want EVERYBODY to talk about you…The Jersey shore people that have been
forbidden to wear A&F clothes for money
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