Influencers are rare breed
You have to influence the influencers to get your message through
Know your influencer and his makeup
The Makeup of Genuine Influencers
InfluencersThe few that do much
Stand out and are noticed
The Makeup of Genuine Influencers
InfluencersThe few that do much
Stand out and are noticed
Connected to engaging people
The Makeup of Genuine Influencers
InfluencersThe few that do much
Stand out and are noticed
Connected to engaging people
Fast cyclers of information
The Makeup of Genuine Influencers
InfluencersThe few that do much
Stand out and are noticed
Connected to engaging people
Fast cyclers of information
They are the You and they, but not the I
The Makeup of Genuine Influencers
InfluencersThe few that do much
Stand out and are noticed
Connected to engaging people
Fast cyclers of information
They are the We and they, but not the I
Sentimental towards others
An Example
Thin women are attractive
An Example
Fat women are less attractive
..and lack of
Influencers are moved by others’ depression and lack of self-esteem
They want to help. They take action fast. They spread news on new products that help in reducing weight
Influencers amplify the message through their connections with engaging people. That is people who react quickly when needed
Influencers orient to meet the sentimental needs of others and act accordingly. They are able to do so through their many bridge connections
For influencers to take action they have to be emotionally triggered. The four basic triggering emotions are pride. Passion, confidence and integrity
Great contents come from great influencers. These are sensitive to other people’s feelings and are emotionally aroused to help. Stir Influencers
Do not just identify influencers; arouse them as well
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