Mobile Influence on Businesses
Why be Mobile?
How to measure Mobile performance?
What can we do to adapt?
Why be Mobile?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why be Mobile?
1. Mobile vs TV:
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5 myths about mobile - understanding reasons & facts
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why Be Mobile?
2. Mobile is for young:
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3. Mobile is just for fun:
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why Be Mobile?
4. Mobiles are not functional in terms of design:
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5. Mobile performance is difficult to measure:
- consumers’ path on mobile is different to desktop and therefore should be measured differently
- magazines don’t have “Buy” buttons, but they build brand awareness
How to measure Mobile performance?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
How to measure mobile performance?
- Different consumer path means different goals
- To track different goals we must set up different CTAs to target mobile traffic
- How can we do this:
- click to call
- mobile to store
- cross device (for later purchase)
- add to basket
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t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
How to measure mobile performance?
How can we reflect mobile performance in measurement?
- compare visits per device
- compare conversions per device
- compare pageviews per device
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What can we do to adapt?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What can we do to adapt?
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What can be done using Adwords account?
- drive website visits with mobile preferred ad
- the quality score will be improved with mobile preferred ads
- focus on calls with call-only ads
- your website does not need to be mobile, but the user engagement will be positive
- http://www.sleepinggiantmedia.co.uk/posts/call-only-ads-driving-mobile-traffic-to-your-business/
- boost store footfall with local inventory ads
- think of a mobile as a magnet
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What can we do to adapt?
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Are you making your website mobile?
- think of a mobile user - conversion path in 2-3 clicks
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk t. #gianttalks @sleepinggiantm
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