INTAN ANDINIM. FARHAN
NOOR
YOUNG LIONS 2013
XM GRAVITY
INDONESIA FOREST LEAGUE
(LIGA HUTAN NASIONAL)Young Lions 2013
IN 2000, INDONESIA REACHED 1.4 Gton CO2e.ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE
CHANGE & FORESTRY)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
SOURCE : KEMENTRIAN KEHUTANAN RI
Kton CO2e
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY
OUR GOVERNMENT AND UNDP
TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+)
(MINIMUM 26% BY 2020 / UNILATERAL)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
SOURCE :DOKUMEN KEHUTANAN RI
VOLUMEIN GGCO2E
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST AREA IN INDONESIA. MOSTLY THE STAKEHOLDER
OF FORESTRY & LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD)
SO, WHAT ARE THEY DOING IN THEIR FREE TIME?
SOURCE : WIKIPEDIA
INDONESIAN SOCCER FANS PLACED 3RD AS THE BIGGEST SUPPORTER BASE IN THE WORLD AFTER ARGENTINA AND ENGLAND (england sport marketing)
INDONESIA FOREST LEAGUE
THEY ARE MORE CARE & ENGAGE WITH THEIR LOCAL SOCCER CLUB RATHER THAN WITH THEIR ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com)
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING
RELATED WITH THEIR SOCCER CLUB
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
INDONESIA FOREST LEAGUE
DONATE ONE TREMBESI TREE GET ONE HOME
MATCH TICKET
HOW?
*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 -
20,000
TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH A FOREST INDEX SUSTAINABILITY.
PERIODICALLY, WE MEASURE THE REFERENCE EMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED
WHAT FANS/CITIZENS CAN GET?
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM
GOALS - INSIGHTS - CAMPAIGN - BUZZ
INDONESIA FOREST LEAGUE
LOCAL STADIUMwww.ligahutannasional.c
om
CORE SOCIAL MEDIA CHANNELS
LOCAL NEWSPAPER
SEARCH
COMMUNITYINFLUENCERS
TARGETED BANNER BY REGION
ALL COMMUNICATION IS LOCALIZED BY REGION
NEWSPLATFORM
FANS STARTED TO BUY TREES INSTEAD TICKET PASS TO WATCH THEIR HOME GAME
LIVE IN THE STADIUM
CHANGING INGRAINED HABITS
INDONESIA FOREST LEAGUE
WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL
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