Lancaster ChamberProfessional DevelopmentIncrease Traffic… Increase Return on Investment
VQC Designs
• Founded 2001 by Qui and Vinh Chau
• Please, don’t confuse us with QVC, we don’t sell knives
Web Solutions• Web Development • Web Design• Internet Marketing
• Consultation• Social Media• SEO• PPC
• Ecommerce• Application/Database
Development• Web Hosting
Our Offices
Our Employees
Presentation Overview• Internet Statistics• Improving Website Effectiveness
• Conversions• Outcomes• Traffic
• Different Types of Internet Traffic• Direct• Referral• Search
• Tips to Improve Internet Traffic• Measuring Internet Traffic• Questions and Answers
How Do You Use The Internet?
Users of the Internet: 300 million in North America. (World Internet Stats)
77% of Internet users perform at least one search a day. (Piper Jaffray Industry Research)
74% of Internet users perform local searches; 43% are seeking a local merchant. (comScore & Kelley Research Group)
“89% of consumers making in-store purchases; research on-line first.” (BIG Research)
Are You Capitalizing on the Internet’s Potential?
http://aholydiscontent.wordpress.com/2008/12/
What Do You Want From Your Website?
Awareness Credibility Sales Action Value
How Do I Increase My Effectiveness?• Traffic = Visitors to your site• Outcome = Action taken on your site• Conversion Rate = Outcomes / Traffic
CONVERSIONS
Increase Traffic
But I Hate Traffic?
Conversion Rate = 10%Traffic = 300 visitors/month
Outcome = 30 outcomes/month
10% Increase In Traffic
Conversion Rate = 10%Traffic = 330 visitors/month
Outcome = 33 outcomes/month
How Do I Herd Traffic To My Site?
Traffic = Direct + Referral + Search
Traffic = Direct + Referral + Search
Direct Traffic
• Visitors come to your website by entering your domain
• The “first stop” for a visitor is your website• Main source of traffic for newer websites
Promotional Efforts
• Marketing Materials• Handouts• Business Cards
• Advertising • Networking• Email Address
How About Some Help?
• Tip 1 – Promote Website Offline
• Tip 2 – Using Domain Emails
Tip 1 – Promote Your Website...
• As a point of contact• A resource for more information• A testament to your work
Tip 2 – Using Domain Emails
• Using an email address associated with your website
• [email protected]• Email recipients have a place to visit for
more information• Added brand awareness
Tip 2 –Using Domain Emails
Direct Traffic - Key Points
• Tip 1 – Include your website’s URL in all marketing materials
• Tip 2 – Use your domain for email addresses
Traffic = Direct + Referral + Search
Referral Traffic
• Generated through links on other websites
• Boosts site’s credibility for visitors
• Improves website ranking in search engines
Social Media
Email Marketing
Flickr: Mzelle Biscotte
Online Advertisements
Back Links
How About Some Help?
• Tip 1 – Using Social Media
• Tip 2 – Email Marketing
• Tip 3 – Online Advertisement
• Tip 4 – Building Back Links
Tip 1 – Social Media: Facebook
Using “@” In Facebook
Tip 1 – Social Media: Twitter
Reply and ReTweet in Twitter
Tip 1 – Social Media: LinkedIN
Questions and Answers on LinkedIN
Tip 2 – Email Marketing
Tip 3 – Online Advertisements
Competition?
Unique Visitors?
Page Views?
Time On Page?
30K 250K
160K 2.8MM
8 min/user
4 min/user
Target Audience?
Tip 4 – Build Up Your Back Links
• Search competitors links in Google: “link:domainname.com”
• Comment on blogs related to your industry• Comment on forums related to your industry
Tip 4 – Build Up Your Back Links
Referral Traffic - Key Points• Tip 1 – Interact with Social Media communities
• Tip 2 – Collect subscribers for E-mail marketing campaigns
• Tip 3 – Review competition, unique visitors, page views and time spent on site when deciding on advertising space
• Tip 4 – Use Google’s “link:www.domainname.com” to search competitors’ linking locations for possible linking locations
Traffic = Direct + Referral + Search
Search Traffic
• Global: +100 billion searches per month• United States
• Google: 70.17%• Yahoo: 15.15%• Bing: 9.67%• Ask.com: 3.8%• AOLsearch.com: 1.10%
Organic Results
Google’s Organic Ranking
• 51% On-Page• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting
• 49% Back Links
Paid Results
How About Some Help?
• Tip 1 – Choosing Domain Names• Tip 2 – Listing Your Business• Tip 3 – Keywords in Back Links• Tip 4 – Page Optimization
Tip 1 - Choosing Domain Names
• Related to Business• www.philadelphiabankruptcylawyer.com
• Redirecting Multiple Domains• Vqcdesign.com goes to vqcdesigns.com
• Top Level Domains• .com, .biz, .info, .org, .us, .net
• Trust/Authority Domains• Age of Domain Name
Tip 2 – Claiming Your Business
• Claim space in local search areas online• Local vendor databases include:
• Yelp, Yellowbook, Superpages• Ask future and current clients to submit a review
to these sites• Positive reviews improve your ranking
Tip 2 – Claiming Your Business
Tip 3 – Keywords in Back Links
• Having keywords linked is most beneficial
Tip 4 – Page Optimization • Talk to your resident nerd or web master
• Optimizing title and header tags• Building internal links on site
• Things non-tech people can handle• Optimizing copy with keywords• Writing copy designed for the web
Tip 4 - Title & Header Tags
Tip 4 - Internal Links
Tip 4 - Writing for Web
• Use headlines• Users read first 2-3 words
• Bulleted Lists• Aide in scanning process
• Concise Content• Action Phrases• Relevant Content• 1-2 Keywords
Tip 4 - Writing for Web
Tip 4 - Writing for Web
Search Traffic - Key Points• Tip 1 – Choosing domain names related to
keywords
• Tip 2 – Claim your business in local directories and customer-review based directories
• Tip 3 – Using keywords within the context of your back links
• Tip 4 – Focus each page for one or two keywords and include those keywords in titles, headers and in context of page copy
7th Inning Stretch
MEASURE FOR SUCCESS• Understanding your traffics’ behavior on
site is essential to run a successful web campaign
• We recommend using Google Analytics• Easy installation• Robust analytics• User-friendly layout
Analytics Dashboard
Understand Visitors
Unique Visitors
Page Views
Time On Site
Bounce Rate
Traffic Sources
Direct Traffic
Referral Traffic
Referral Traffic
Referral Traffic
Referral Traffic
Search Traffic
Search Traffic
Search Traffic
One Last Tip
• Combine your current metrics with web metrics
• Understand your customers’ paths of action
• Tying together Internet Marketing and Traditional Marketing Metrics is essential
What Do You Want From Your Website?
Awareness Credibility Sales Action Value
Thank YouPlease give our tips a shot…
If all else fails,
contact one of our resident nerds.
Our Nerds:Adam Quinn
Twitter:@VQCdesigns Facebook: VQC Designs
Marketing Coordinator
VQC Designs
Vinh Chau
Owner/Director of Web Services
VQC Designs
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