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Lancaster ChamberProfessional DevelopmentIncrease Traffic… Increase Return on Investment

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VQC Designs

• Founded 2001 by Qui and Vinh Chau

• Please, don’t confuse us with QVC, we don’t sell knives

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Web Solutions• Web Development • Web Design• Internet Marketing

• Consultation• Social Media• SEO• PPC

• Ecommerce• Application/Database

Development• Web Hosting

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Our Offices

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Our Employees

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Presentation Overview• Internet Statistics• Improving Website Effectiveness

• Conversions• Outcomes• Traffic

• Different Types of Internet Traffic• Direct• Referral• Search

• Tips to Improve Internet Traffic• Measuring Internet Traffic• Questions and Answers

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How Do You Use The Internet?

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Users of the Internet: 300 million in North America. (World Internet Stats)

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77% of Internet users perform at least one search a day. (Piper Jaffray Industry Research)

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74% of Internet users perform local searches; 43% are seeking a local merchant. (comScore & Kelley Research Group)

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“89% of consumers making in-store purchases; research on-line first.” (BIG Research)

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Are You Capitalizing on the Internet’s Potential?

http://aholydiscontent.wordpress.com/2008/12/

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What Do You Want From Your Website?

Awareness Credibility Sales Action Value

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How Do I Increase My Effectiveness?• Traffic = Visitors to your site• Outcome = Action taken on your site• Conversion Rate = Outcomes / Traffic

CONVERSIONS

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Increase Traffic

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But I Hate Traffic?

Conversion Rate = 10%Traffic = 300 visitors/month

Outcome = 30 outcomes/month

10% Increase In Traffic

Conversion Rate = 10%Traffic = 330 visitors/month

Outcome = 33 outcomes/month

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How Do I Herd Traffic To My Site?

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Traffic = Direct + Referral + Search

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Traffic = Direct + Referral + Search

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Direct Traffic

• Visitors come to your website by entering your domain

• The “first stop” for a visitor is your website• Main source of traffic for newer websites

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Promotional Efforts

• Marketing Materials• Handouts• Business Cards

• Advertising • Networking• Email Address

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How About Some Help?

• Tip 1 – Promote Website Offline

• Tip 2 – Using Domain Emails

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Tip 1 – Promote Your Website...

• As a point of contact• A resource for more information• A testament to your work

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Tip 2 – Using Domain Emails

• Using an email address associated with your website

[email protected]• Email recipients have a place to visit for

more information• Added brand awareness

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Tip 2 –Using Domain Emails

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Direct Traffic - Key Points

• Tip 1 – Include your website’s URL in all marketing materials

• Tip 2 – Use your domain for email addresses

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Traffic = Direct + Referral + Search

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Referral Traffic

• Generated through links on other websites

• Boosts site’s credibility for visitors

• Improves website ranking in search engines

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Social Media

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Email Marketing

Flickr: Mzelle Biscotte

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Online Advertisements

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Back Links

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How About Some Help?

• Tip 1 – Using Social Media

• Tip 2 – Email Marketing

• Tip 3 – Online Advertisement

• Tip 4 – Building Back Links

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Tip 1 – Social Media: Facebook

Using “@” In Facebook

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Tip 1 – Social Media: Twitter

Reply and ReTweet in Twitter

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Tip 1 – Social Media: LinkedIN

Questions and Answers on LinkedIN

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Tip 2 – Email Marketing

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Tip 3 – Online Advertisements

Competition?

Unique Visitors?

Page Views?

Time On Page?

30K 250K

160K 2.8MM

8 min/user

4 min/user

Target Audience?

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Tip 4 – Build Up Your Back Links

• Search competitors links in Google: “link:domainname.com”

• Comment on blogs related to your industry• Comment on forums related to your industry

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Tip 4 – Build Up Your Back Links

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Referral Traffic - Key Points• Tip 1 – Interact with Social Media communities

• Tip 2 – Collect subscribers for E-mail marketing campaigns

• Tip 3 – Review competition, unique visitors, page views and time spent on site when deciding on advertising space

• Tip 4 – Use Google’s “link:www.domainname.com” to search competitors’ linking locations for possible linking locations

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Traffic = Direct + Referral + Search

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Search Traffic

• Global: +100 billion searches per month• United States

• Google: 70.17%• Yahoo: 15.15%• Bing: 9.67%• Ask.com: 3.8%• AOLsearch.com: 1.10%

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Organic Results

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Google’s Organic Ranking

• 51% On-Page• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting

• 49% Back Links

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Paid Results

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How About Some Help?

• Tip 1 – Choosing Domain Names• Tip 2 – Listing Your Business• Tip 3 – Keywords in Back Links• Tip 4 – Page Optimization

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Tip 1 - Choosing Domain Names

• Related to Business• www.philadelphiabankruptcylawyer.com

• Redirecting Multiple Domains• Vqcdesign.com goes to vqcdesigns.com

• Top Level Domains• .com, .biz, .info, .org, .us, .net

• Trust/Authority Domains• Age of Domain Name

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Tip 2 – Claiming Your Business

• Claim space in local search areas online• Local vendor databases include:

• Yelp, Yellowbook, Superpages• Ask future and current clients to submit a review

to these sites• Positive reviews improve your ranking

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Tip 2 – Claiming Your Business

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Tip 3 – Keywords in Back Links

• Having keywords linked is most beneficial

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Tip 4 – Page Optimization • Talk to your resident nerd or web master

• Optimizing title and header tags• Building internal links on site

• Things non-tech people can handle• Optimizing copy with keywords• Writing copy designed for the web

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Tip 4 - Title & Header Tags

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Tip 4 - Internal Links

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Tip 4 - Writing for Web

• Use headlines• Users read first 2-3 words

• Bulleted Lists• Aide in scanning process

• Concise Content• Action Phrases• Relevant Content• 1-2 Keywords

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Tip 4 - Writing for Web

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Tip 4 - Writing for Web

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Search Traffic - Key Points• Tip 1 – Choosing domain names related to

keywords

• Tip 2 – Claim your business in local directories and customer-review based directories

• Tip 3 – Using keywords within the context of your back links

• Tip 4 – Focus each page for one or two keywords and include those keywords in titles, headers and in context of page copy

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7th Inning Stretch

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MEASURE FOR SUCCESS• Understanding your traffics’ behavior on

site is essential to run a successful web campaign

• We recommend using Google Analytics• Easy installation• Robust analytics• User-friendly layout

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Analytics Dashboard

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Understand Visitors

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Unique Visitors

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Page Views

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Time On Site

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Bounce Rate

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Traffic Sources

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Direct Traffic

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Referral Traffic

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Referral Traffic

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Referral Traffic

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Referral Traffic

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Search Traffic

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Search Traffic

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Search Traffic

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One Last Tip

• Combine your current metrics with web metrics

• Understand your customers’ paths of action

• Tying together Internet Marketing and Traditional Marketing Metrics is essential

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What Do You Want From Your Website?

Awareness Credibility Sales Action Value

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Thank YouPlease give our tips a shot…

If all else fails,

contact one of our resident nerds.

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Our Nerds:Adam Quinn

Twitter:@VQCdesigns Facebook: VQC Designs

Marketing Coordinator

VQC Designs

[email protected]

Vinh Chau

Owner/Director of Web Services

VQC Designs

[email protected]