CIGNEX Datamatics Confidential www.cignex.com
Increase Revenue with Magento Based Ad Booking Platform
Date: June 28, 2016
Name: Hariharan Ramadoss Title: VP – Consulting Email: [email protected] Name: Nirav Shah Title: Open Source Solutions Lead Email: [email protected]
CIGNEX Datamatics Confidential www.cignex.com
• Media & Advertising Industry – Current Scenario
• Overcoming Challenges with an Open Source Ad Booking Platform
• Case Study – How a leading Media Company Increased Productivity & Revenue
• Live Demo of a Magento based Ad Booking Platform
• About CIGNEX Datamatics
2
Agenda
CIGNEX Datamatics Confidential www.cignex.com 3
Media & Advertising Industry – Current Scenario
*Source:www.eMarketer.com
$68 Billion $98.3 Billion (2011) (2016)
Ad Spending*
Productivity Blockages
Siloed & inflexible ordering system
Unmatched performance against forecasted revenue
Increased admin time with manual process
Decentralized rate & scheme management
Inefficiencies in manual workflows
Unable to optimize up-sell opportunities
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Overcoming Challenges with an Open Source Ad Booking Platform
Live Integrations with Ad Servers
Manage pricing flexibility
Streamline processes from the initial pitch
360-degree view accounts
Easy targeting of publication position
Multiple bookings at a single location
Automate the processes for managing orders
Capture agency/client relationships at single location
Improving the Journey from Quote-to-Cash
CIGNEX Datamatics Confidential www.cignex.com
Case Study
Increased Productivity & Revenue for
A Leading Media Company
5
CIGNEX Datamatics Confidential www.cignex.com
• Client Overview
6
Magento based Ad Booking Platform
Leading Media Company of India
Established in 1956
20.35 Billion (US$300 million) in Revenue
Print 61 Editions published
in 4 languages with 4.4cr readers
across 14 states
Radio 17 radio stations
across 7 states
Mobile App to deliver
local news from 800+ cities
CIGNEX Datamatics Confidential www.cignex.com
• Business Need
– To develop an online classified ad booking by replacing the existing internal system with Magento CE version 1.9.1
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Magento based Ad Booking Platform
Automate Processes Centralize Information –
Rate Cards & Schemes Increase Reach by Booking Ads
from Different Locations
For
To
Customer Agency Internal Users
CIGNEX Datamatics Confidential www.cignex.com
• Key Features
8
Magento based Ad Booking Platform
Flexible Schedule Management
Multi Center Ad Publishing with Page Load Time of 4 seconds
Enhanced User Experience with Rich Style and Flexibility
Integrations – IDBI Payment Gateway, SMS Gateway & SAP (direct w/o middleware)
Management Capacity - 500 ads/peak day | 500 concurrent users
Agency Management & Commission Management
RTF and PDF file Generation for Booked Ads from HTML to CMYK
Responsive Theme Extended Business & Management Reporting Schedule Report, Publication Report & Audit Report
Complex Rate Card Management Pricing & Discount Management
Enhanced Administrator Management
Approver/Reviewer Workflow Management
Create & Publish Ad using Local Languages – English, Hindi, Gujarati & Marathi
CIGNEX Datamatics Confidential www.cignex.com
• Solution Architecture
9
Magento based Ad Booking Platform
Magento eCommerce & Warehouse Solution
Magento Database
Agencies
Internal Users
Package Management
Category Management
Edition Management
Customers
Pagination System
SAP
Categories Master
Rate Card/ Schemes
Data Access Layer
User Management
Sales Mgmt.
Promotions/Payments
API/ Web Services
Template Management CMS
User Master
Agency Master
Sales Org Master
Edition Master
Package Master
Master Data/
Booking Data
Booking Information
Booking Schedule
Booking Status
Booking Data
CIGNEX Datamatics Confidential www.cignex.com
• Key Benefits
– End to end advertisement publication solution
– Reduce Operational Complexity
• Managed workflows for internal users, agencies & customers
• Standardized booking process across regions
– Increase productivity & revenue with robust & scalable platform
10
Magento based Ad Booking Platform
Automate Processes to Reduce Time & Cost
CIGNEX Datamatics Confidential www.cignex.com 11
Magento based Ad Booking Platform
CIGNEX Datamatics Confidential www.cignex.com
Demo
12
CIGNEX Datamatics Confidential www.cignex.com
About CIGNEX Datamatics
13
CIGNEX Datamatics Confidential www.cignex.com 14
CIGNEX Datamatics | HQ – Michigan, CA | Founded - 2000
Partners
Credentials
#1 Pure Play Open Source Services Company
Global Development Offices 4
Business Engagement Platforms 5+
15 Open Source Books Authored
Open Source Consultants 500+ Open Source
Community Contributions 5000+
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Our Capabilities
Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management
Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™)
Big Data Big Data Integration & Analytics Platform (Panoramyx™) Social Media Analytics, Text Analytics Personality Insights
Open Source Consulting Application Modernization
OpeRA™ - Open Source Readiness Assessment Legacy Migration
Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services
Testing UI/UX
Solutions
Platforms Services
Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow
E-Commerce B2B e-Commerce B2C e-Commerce
Big Data Analytics Data Integration Legacy Modernization Real-time Analytics / Modeling
Internet of Things (IoT) IOT Reference Architecture Vitalstatistyx™
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Magento eCommerce CoE Overview
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• Silver solution partner | Magento 2 Trained Solution Partner
• Team size: 40+ PHP developers
• 18 Magento Certified Developers | 4 Magento 2 Certified Developers
• 20+ successful eCommerce deployments
• Community contributions - Drupal connector, Chase PaymentTech etc
• Frameworks & Accelerators for Upgrade, Perf. improvement etc
CIGNEX Datamatics Magento Practice
• Consulting – Solution Blueprint, Architecture & Business Case
• UX/UI – Customer experience & design
• Development and Deployment
• Customization, Upgrade and Migration
• Integration - Portal, WCM, CRM, ERP, IRM, SSO, Payment Gateways etc.
• Application Management & Support
• Performance tuning and improvement
• Managed cloud services
CIGNEX Datamatics Magento Services
CIGNEX Datamatics Confidential www.cignex.com
Enterprise Implementations
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Others
Manufacturing &
High Tech
Telecom, Media &
Publishing
Retail
Others
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Q & A
18
CIGNEX Datamatics Confidential www.cignex.com
Thank you
facebook.com/CIGNEXTechnologies youtube.com/cignexglobal twitter.com/cignex www.cignex.com
Contact Us
Americas: [email protected] | EMEA – [email protected] | APJ – [email protected]
www.cignex.com
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