CDNs are not 100% Reliable !!!Enterprises want to detect events and automatically protect their users in real time
UPTIME VALUE: Availability not always perfect
No single cloud or data centre can realistically provide 100 percent availability. However, by
intelligently balancing content delivery among multiple Clouds, availability can approach 100
percent
Control Value: Control your traffic via multi Cloud/CDN infrastructure
Under Control No Control, No Visibility
Carrier 1
ISP 1
Carrier 2 ISP 2
ISP 3
Cloud
ISP 4End-User
ISPEnd-User
ISPEnd-User
ISP
26% of the latency 74% of the latency (97% for Mobile)
Settlement
Fee Peering
Multi-CDN
Infrastructure
CONTROL COSTS: 3rd
Party Data Enriched
Load-BalancingCDN & CLOUD DATA FEEDS
• Consider monthly bandwidth to avoid
brusting charges
• Manage Global Purge across vendors
CLOUD
API
SERVER
DATA
CDN
API
3rd PARTY APP
PERFORMANCE
MONITORING
CORRELATE YOUR WEB PERFORMANCE TO KPIS THAT
MATTER TO YOUR BUSINESS
• Cedexis Impact compares Page Load Time with any KPI:
any KPI:
• Conversion Rate
• Cart Amount (€, $, £,…)
• Cart Size (Number of items)
• Page Views per Session
• Abandon Rate
• Any other Custom Metrics
MAKE THIS DATA ACTIONABLE
• Focus your development efforts on the segments that will
actually increase your revenue
• Use Openmix to get improvements on your KPIs!
Multi CDN Impact analytics
Web Performance Impacts
Revenue!
Page Load Time Conversion Rate
2 seconds 3%
6 seconds 1.5%
INTRODUCING
BUILD A BETTER WEB FOR EVERYONE BY EVERYONEMulti-CDN and Hybrid-CDN Strategies for web, mobile and video content
• FOUNDED BY TWO AKAMAI EXECS SURROUNDED WITH A SEASONED LEADERSHIP TEAM
• 900+ CUSTOMERS AROUND THE WORLD
• 100% CLOUD-BASED SAAS DELIVERY MODEL
• 7 BILLION REAL-USER MEASUREMENTS EVERY DAY
• 55 BILLION USER SESSIONS ROUTED PER MONTH
• FOCUSED ON IMPROVING USER EXPERIENCE WORLDWIDE
• TEAM OF 70+ EMPLOYEES WORLDWIDE
WHO IS CEDEXIS?
Why Cedexis and Cloudxchange.io are
better together?
Avoid CDN vendor
lockin
Cloudxchange and Cedexis
are both neutral application
delivery platforms
Cloudxchange.io can help you
with multiple CDN to lower
your CDN cost
Gain and retain
customers
Leverage Multi CDN data to show
performance evolutions and bring
more user experience awareness
Guarantee higher SLA and faster
performance
Approach new markets by adding
local CDNS and build hybrid
solutions with customer own CDNs
Cedexis and Cloudxchange share 5
common objectives:
• Increase uptime of assets delivered by Cloudxchange
• Make assets delivery faster in multiple markets
• Control costs by defining pricing based routing policies.
• Manage CDN traffic on a single interface with many features
(purge, bandwidth control).
• Monitor real user experience of assets delivery by
Cloudxchange only and use those data to gain transparency
IMPACT NAVIGATION TIMING DATA:
PAGE LOAD TIME : EVOLUTION OF PAGE LOAD TIME WORLDWIDE PER ISP, URL, COUNTRY, CITY, BROWSERS
1 million of Minutes of audience saved in 1 week
120 000 total outage events in 1 month
Accounting for 980 000 minutes of outage
Impacting 6.5M outage decisions
(sessions)
BIG PICTURE : Cedexis at a glance
Real-time routing
based on global
performance insight
Optimization
Community-sourced
insight into global
web performance
Measurement
Delivering better web
results for global
enterprises
Results
live.cedexis.com
7 BILLION
MEASUREMENTS PER DAY
GATHERED FROM 500M+
END-USER SESSIONS,
FROM 50’000
NETWORKS AROUND THE WORLD
REAL-TIME METRICS
AVAILABILITY (%)
RESPONSE TIME (MS)
THROUGHPUT (KBPS)
RADAR 125+ CDN and Cloud Providers monitored by Real Users
Radar Real User MeasurementsCommunity-based Cloud and CDN monitoring
8 000PLATFORMS
600 000 000DAILY USERS
55 000NETWORKS
8 000 000 000DAILY MEASUREMENTS
• Real-user measurements are made 2 second after the page is fully loaded (onload() event)
• Radar downloads from cdns a first 50-byte object. To test availability, radar tests if this first
download is successful or not.
• Then a second identical object is downloaded, once the tcp connection is open, in order to
measure http response time. At that time, the object is necessarily cached by cdns
• A bigger 100-kbyte object is then downloaded to monitor throughput.
Detailed methodology is described here :
HTTP://WWW.CEDEXIS.COM/RADAR/METHODOLOGY.HTML
RachelUnited Kingdom, London
ISP: BT
www.economist.com/
CEDEXIS RADAR RETRIEVES DATA
CDN 1 CDN 2
12 ms 999 ms
RADAR KNOWS WHICH
CDN IS DOWN
SENDS DATA TO RADAR
TESTS CDNs
MONITORS DATA
12 ms 999 ms
CEDEXIS TAG
SENDS DATA TO RADAR
CONNECTS TO CDN
CDN 1
www.economist.com/
RachelUnited Kingdom, London
ISP: BT
CDN 2
JohnUnited Kingdom, London
ISP: BT
Connects to
bloomberg.com/live/europe
RADAR KNOWS
CDN 1 IS OPTIMAL
OPENMIX POINTS
TRAFFIC TO CDN 1OPENMIX
INQUIRES
ABOUT CDN
STATUS
How do we make data actionable!
CDN 1
CDN 2
Custom CMS
or other systems
Combines and executes business logic
Decision
Response EngineDNS HTTP
Input Engine Selector Engine User Telemetry Engine
Cedexis Openmix is a
globally deployed
SaaS platform that
uses real time data
feeds for global traffic
management
Our 100% Availability, Low Latency Platform
140+ datacenters
6 layers of redundancy
5 continents
Additional HTTP API Server deployed within hours
on demand
ROUTING BASED ON
BUSINESS KPIs
A V A I L A B I L I T Y
I S P & G E O G R A P H I E S
P E R F O R M A N C E
C O S T E F F I C I E N C Y
V I D E O P R O F I L E
U S E R C A T E G O R I E S
Cedexis Openmix considers
the criteria that matter to you.
All parameters are configurable
by the end-user directly in the
Openmix Load-Balancing
Strategy.
Openmix Outputs
HTTP OPENMIX API• JSON/Restful Output to CMS / Client
• Ordered List of Platforms
DNS OPENMIX• CNAME sent back to Client
• A RECORD (IP)/CNAME Output
• Stream Start and/or Mid-
Stream Switching
• CMS or/and Client
integration
• Fast and easy integration
• Radar data already
available
2 OPENMIX
INTEGRATION
MODELS:
- HTTP API
- DNS CNAME
TRUSTEDBY 1000 GLOBAL BRANDS,AND GROWING
B R A N D S T E C H N O L O G YI N D U S T R I A L O P E R A T O R SM E D I A
CASE STUDY
HIGH PERFORMANCE
ACCESS TO AD DELIVERY,
GLOBALLY
LATENCY-BASED ROUTING
ACROSS MULTIPLE DATA-
CENTRES GLOBALLY Automatic, instantaneous failovers
between content sources = no
downtime.
New data-centres are
integrated and deployed
instantly.
“Cedexis will continue to play a key role in ensuring the overall
availability of our services. We can use Cedexis as a global resolution
engine to make sure that performance is maximized in all use cases.” Julien Bailhache, Site Reliability Team Manager at Smart AdServer
DOWNLOAD THE
CASE STUDY
• Improved worldwide
customer experience
• Improved data center and
CDN control
• Increased flexibility for real-
time app-delivery decisions
• Greater visibility into ISP
outages
Cedexis ADP solution:Business Challenge:
• Reduce impact of local outages
(especially in the middle of the night)
• Increase global dynamic content
performance
• High complexity of internal Anycast
solution
• User experience
community metrics for
delivery logic
• Multi-data center and
CDN architecture
• Integrated APM data for
delivery logic
• Real user generated ISP
and geo data
Business Outcome:
• Avoided over 1 million minutes of
outages
• Detected over 120,000 ISP-level
outages in 7 days
Cedexis Hybrid-CDN solution:Business Challenge:
• Microsoft has invested significant capital
in their Azure platform and wants to
leverage this capacity to complement
their 3rd Party CDN network.
Desired Outcome:Reduce CDN spend while increasing
performance of:
• Windows Updates – user-initiated
software updates and security patches
• Windows Store – downloads of apps &
games
• Xbox Live – Xbox firmware, games,
and static object downloads
+ +
3 Global CDNs
+ +
3 Local CDNs
APAC 1 APAC 2 APAC 3
4 Azure Data Centers
+ + +
Chinese Data Centers
Cedexis Hybrid-CDN solution:
Openmix used to load balance between CDNs and Azure DCs
based on the following criteria:
• Bandwidth Utilization – Fusion feed used to monitor each PoP
• Time of Day Routing – Leverages cost savings opportunities
• Latency / Throughput Blend – Can be set by domain
• ASN & IP Block Routing – Route based on source address
• Granular Geo Controls – All factors above can be configured by
geography
Business Results:
• Higher performance (double digit gains
at 75th percentile)
• Lower commercial CDN costs
• Flexible, on-demand utilization of
excess capacity in Azure datacenters
• Greater operational control over traffic
flows
CASE STUDY
DOWNTON ABBEY FINAL
SEASON
MULTI-CDN STRATEGY
POWERED BY CEDEXIS
Significantly reduced
re-buffering events
Huge spikes in traffic = 12.4 million
streams on finale day all delivered in
HQ successfully
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