By Chris Kieff
@ckieff
*Implementing Social Media In BusinessDay 2
*Course Agenda
*Mar 1 Day 1 Management Tools
*Mar 3 Day 2 Facebook Pages
*Mar 8 Day 3 Twitter Accounts
*Mar 10 Day 4 YouTube Channels
*Mar 15 Day 5 LinkedIn for Business
*Mar 17 Day 6 Blogging for Business
*Facebook Pages Overview
*Overview
*Setting up a page
*Capabilities & Limitations
*Analytics (Insights)
*Best Practices
*Pages Overview
*Posting with 3rd party Apps.
* Pros & Cons http://www.socialmediaexplorer.com/social-media-marketing/facebook-penalizes-third-party-apps/
*Page Planning Considerations:
* Purpose of your Facebook Page?
* Tone of the voice on the page?
* Trusting the Admins
*Multi Media Extravaganza
*Moderation Duties & Responsibilities
*Connections to other pages
*Overview*Left Column
*Logo
*Photos
*Navigation
*Likes
*Center Column
*Like Button
*Photos
*Wall
*Right Column
*Admins
*Friends
*Ads
*Create a Page*Select “Ads and Pages”
*Or click on Advertising if you don’t have a page.
*Usually select Local Business so that your org will be associated with the local area.
*Select Cause for charities
*Brand or Product is for one single type of item- iPod, Mustang
*Company is best for Corp HQ, etc.
*Getting Started
*Edit Pages (Admin)
*Edit Info
*Adding Apps
*Find blogs or other sources for recommendations
*Use Twitter and FB for ideas
*Ask people
*Look at pages, and ask them
*Admin Capabilities
*No Hierarchy
*Any admin can delete others
*Any admin can delete a page
*Pages can now be renamed (Edit Info)
*Add or remove Tabs (menu Items)
*Add or remove Applications
*Edit all content
*Adding Admins*Edit Page
*Manage Admin
*Enter their Facebook Account Email if you’re not FB Friends
*Enter their name if you are FB Friends
* If the picture shows it worked
*Best Practices* Post 6 photos
* Select permissions
* Set Wall to Everyone (you and visitors comments)
* Set proper age and country restrictions
* Users should be able to write and add photos & videos
* Add as much info as possible
* Always post a good picture- either the business or logo or iconic image
* “Like” other businesses
* Featured Page owners promotes your people as celebrities
* Tell your Fans allows email list import to connect via Facebook Messages
* Add a “Like Box” to your site (with photos)
*Analytics (Insights)
*Limited, inflexible
*Dates are adjustable- but don’t stay from screen to screen
*Determine what you want to track and follow it with an excel spreadsheet.
*You can add Google Analytics but only to FBML pages. Search on it for directions
*Capabilities & Limitations
*FBML now allows iFrames so you can host a page or function (widget) on your website which displays on FB.
*Backup only via external service www.Backupify.com (may be others)
*Wall posts are displayed in a different order for each user (by relevance)- NOT CHRONOLOGICAL ORDER!
*Page only posts (your name) does display in chronological order
*Lab: Setting up a Facebook Page
*http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/
*Follow Chris Brogan’s guide to setting up an RSS Reader monitoring plan for your business
*What you’ll need:
*List of keyword terms
* Companies, benchmarks, subjects, topics, issues, competitors
*Bonus activity- Create Google Alerts
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