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IMPACT OF COMPANY
BUSINESS PORTFOLIOBISCUIT INDUSTRY
Group number 4
Anurag Sood (PGP0
Arpita Sharma (PGP0
Abhishiktha Sarella (PGP0
Vaibhav Mahajan (PGP0
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BUSINESS PERFORMANCE
Track strategyexecution &
Implementation
Providefeedback
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WHY MEASURE?
Review, monitor
& control
Analyze success
factors
Identify & drive
improvement
Efficiency &effectiveness
wrt, competitors
Alignment withorganization
goals
Assess & rewardstaff
Redefine goalsReview financial
statements
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BALANCING FACTORS
Profit, growth &
control
Performanceexpectations
of various
constituencies
Motives of
Human
behaviour
Opportunitiesvs attention
Short termresults vs, Long
termcapabilities
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BPM FRAMEWORKS & REFERENCE
MODELS
Frameworks
Balanced Scorecard
Economic Value Added
Activity-based costing
Quality Management
Customer Value Analysis
Action-Profit Linkage Model
Reference Models
Supply chain management
New product development
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Advantages
Regularly assessing leads tolonger-term and strategic
planning Ratio analysis : Assess
companys strengths andweaknesses.
Financial ratios : Identifychance of potential problems& measures to be taken to
avoid them
Disadvantages
Profit and lossstatements donot report intangible and
immeasurable factorslike brand recognitionandcustomer loyalty
Inflow and outflow not show
Financial ratios are based onpast performance; and do nconsider future events.
http://www.qfinance.com/dictionary/profit-and-losshttp://www.qfinance.com/dictionary/brand-recognitionhttp://www.qfinance.com/dictionary/brand-recognitionhttp://www.qfinance.com/dictionary/profit-and-loss8/12/2019 Impact of Companys Business Portfolio BRITANNIA
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BUSINESS PORTFOLIO
Method of categorizing a firms product according to their relativecompetitive position and business growth.
It must include :
Mission statements and objectives
Products & Services
List of accomplishment
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BISCUIT INDUSTRY IN INDIA
Worth is 15000 crore
Shift towards premiumisation
Price Rangeabove Rs150 Per Kg
Price Rangeless than Rs100 per Kg
Econmoy Medium
PremiumSuper-
Premium
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Contd..Glucosee
Marie
CreamMilk
Sweet/Salted
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FACTORS FOR PRODUCT PORTFOLIO
RegionalSpecific
Influence ofculture
Governmentpolicy
Economics &other factors
Productspecific
Brands
Country Oforigin
ProductComposition
CompanySpecific
Managementto culture
Local VsGlobal
OrganizationalStructure
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FACTORS TO CHOOSE BUSINESS PORTFOL
1. INDUSTRY GROWTH OUTLOOK 2. GEOGRAPHY SPECIFIC
PERFORMANCE AREASRural-Urban penetratioBiscuit
Urban Market: 75% to
Rural Market: 50% to
Northern Zone - 26% Western Zone - 24%
Southern Zone - 23%
East Zone - 27%
Source: Indian Biscuit Manufacturers Association (IBMA)
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FACTORS TO CHOOSE PRODUCT PORTF
3. CULTURE AND FOOD HABITS
Breakfast: Skipping the breakfast orgrabbing on the go snacks likeBiscuits, cake with milk/juice.
Desserts: Cakes , Pastries overtraditional sweets
4. MAJOR TRENDS IN MAR
India has the largest miconsumers- top qualityvalue-for-money
Consumers are increasihealth conscious
With lifestyles becomingstressful, consumers mafood for comfort and sevariety
Luxury products are be
pronounced as a key trbakery industry
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MAPPING OF BUSINESS PORTFOLIO WITHCOMPULSION SOURCE
PORTFOLIO COMPULSION SO
Nutritious choice Biscuits (eg.Britannia Nutri-choice, Mc.vities Digestive)
Changing Culture and Food Ha
Super- Premium segment Biscuits (eg. ITC
Sunfeast dark fantasy, Cadbury Oreo, Britannia
little hearts )
Demand for Innovation, Increa
consumption of biscuits , Highe
children consumers
Cakes (eg. Britannia veg cakes, Treat Fruit Rollz,Monginis Cakes)
Higher number of children popfor diversified portfolio, changin
annual growth rate
Value-for-money products( Eg. Britannia Tiger,
Parle-G, Snacko)
Growing penetration in rural ma
consumption of lower middle c
groups
BRITANNIA
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BRITANNIA
Brands are core to our business
Coalesce cost, quality and aspiration of all our offerings
We work continuously to make them more relevant anddifferentiated
And make these offerings delightful, affordable and accessibleto Indians of all age, ethnicity and socio-economic strata
Innovate to create new sourcesvalueProduct,Packaging,Technology and Process
BRITANNIA PORTFOLIO
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BRITANNIA PORTFOLIO
Breakfast CerealSector
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STRATEGY OUTLOOK OF BRITANNIA
STRATEGY
HIGH MARGINPRODUCTS
PORTFOLIODIVERSIFICATION
INNOVATION
MAPPING OF PORTFOLIO TO TARGETS
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MAPPING OF PORTFOLIO TO TARGETSPORTFOLIO TARGET/GOALS
Britannia Nutri-choice Cookies Health Conscious Consumers
Super- Premium segment Biscuits - Britannia little
hearts , Jim Jam
Demand for Innovation, Increa
consumption of biscuits , Highe
children consumers
Cakes -Britannia veg cakes, Treat Fruit Rollz, Higher number of children pop
for diversified portfolio, changin
highest annual growth rate
Value-for-money products Britannia Tiger,
Gooday
Growing penetration in rural ma
increasing consumption of lowe
income groups
Dairy Products- Cheese Britannia curd Diversified Portfolio, Niche segm
Higher margins
Breakfast Cereal Diversified portfolio,Innovation
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