I’M M. A. MANNAN FROM PAKISTAN PRESIDENT & CEO TCS HOLDINGS
PAKISTAN AT A
GLANCE
CPEC
The single largest investment in Pakistan is the
US$52bn China-Pakistan Economic Corridor (CPEC)
THE FUTURE WITH CPEC
Few examples of Distance saved: Europe – Western China (9,535 miles) Middle East – Western China (10,242 miles)
40,340 POINTS ASIA’S BEST PERFORMING STOCK MARKET
Source: Bloomberg: http://www.bloomberg.com/news/articles/2016-06-14/best-performing-asian-stock-market-may-get-extra-boost-from-msci
LANDSCAPE THE E-COMMERCE OPPORTUNITY
TOTAL POPULATION
36% URBAN
64% RURAL
6TH MOST POPULOUS NATION IN THE WORLD
4TH LARGEST MIDDLE CLASS POPULATION IN DEVELOPING ASIA
8MN+ DIASPORA AROUND THE WORLD
200,000,000+
Source:
Pakistan Startup Report- http://bit.ly/1kvk2tU
18% INTERNET PENETRATION
1BN NEXT NO. OF INTERNET USERS ARE GOING TO COME FROM PAKISTAN, INDIA, INDONESIA, BRAZIL, CHINA AND BANGLADESH
80% SPEND MORE THAN AN HOUR ONLINE PER DAY
44% ACCESS INTERNET VIA SMARTPHONES
28MN+ USERS ON TOP SOCIAL NETWORKS
65% OF SOCIAL NETWORK USERS ARE UNDER THE AGE OF 25
INTERNET USERS
34,400,000+
👦👧
Source:
“We are Social” international conversation agency Singapore 2016
126,300,000 66% MOBILE PENETRATION
5TH LARGEST BASE OF MOBILE USERS IN ASIA
110MN 3G/4G EXPECTED USERS BY 2019
Source:
“We are Social” international conversation agency Singapore 2016
1.5BN$ THE ESTIMATED PAKISTAN’S E-COMMERCE POTENTIAL
3% OF THE POTENTIAL!
45MN$ ESTIMATED E-COMMERCE SALES, IN SPITE OF THE POTENTIAL, THE PAKISTANI MARKET REMAINS UNDERSERVED, CONVERTING TO..
Source:
Adventus Capital, Gratner, Internal analysis
RETAIL MARKET SIZE OF PAKISTAN
152BN$
NR CAGR: 19%
FACTUAL INSIGHT A
MO
UN
T I
N $
(M
N)
48 45 47
53
64 70
86 93
104
123
0
20
40
60
80
100
120
140
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17(Budgeted)
Net Revenue
CHALLENGES 5 BOTTLENECKS TO E-COMMERCE GROWTH
AWARENESS
Apt KNOWLEDGE about market
Adequate CONFIDENCE in its functionality
TRUST in the system
An upsurge in foreign corporate investments, coupled with a boost in marketing efforts, have collectively led to the growth in e-commerce awareness and trust, generating an urge for online exchange.
PAYMENTS It is imperative to build upon the foundations of legislation & seller
responsibility to enable a shift towards electronic payments.
Of all orders CASH ON DELIVERY covers 90% and will remain sizable going forward
Recently launched Card on Delivery (Swipe on Delivery) is a stop-gap measure
Traditional method CARD ONLINE & IBFT are available
MOBILE ACCOUNTS is now gaining popularity & is up by 622% to 13Million users*
*Source: http://pakwired.com/mobile-wallet-usage-is-on-the-rise/
CUSTOMER EXPERIENCE Improving customer experience is already at play in Pakistan through ongoing efforts involving the enhancement of supply chain management and vendor technology transfer.
Inventory management challenges resulting in UNAVAILABILITY OF STOCK & PRICE VOLATILITY
SLOW DELIVERIES - Average TAT is 9 days
LOGISTICS The Logistic industry has recognized the opportunity and are developing customized solutions catered towards the online shopper.
FAST PAYMENTS TO SELLERS/MERCHANTS would greatly benefit the Industry growth
SPEED & PRICE Next Day, 2-day, and Overland Delivery options
ORDER TRACKING facilities
INTEGRATIONS with E-COMMERCE STORES OPEN BOX DELIVERIES could help increase the
trust levels
FRESH/COLD SOLUTIONS
PATIENT CAPITAL Success in the e-commerce industry is synonymous with risk taking, or in other words the ability for invested capital to withstand sufficient deficit during initial years. Investment in South-east Asia and the Middle east has begun, however, Pakistan awaits its opportunity.
CURRENT SCENARIO THE BUSINESS POTENTIAL
BLACK FRIDAY – NOVEMBER 25, 2016
Orders equal to two regular days in the first 10 seconds of the sale
55% of the total orders were on a mobile device
60% traffic on mobile
35% of the total orders were prepaid transactions
More grocery & beauty bundles were sold on black Friday than in all of 2016
60% deliveries made before the end of event
1000+ phones delivered in 120mins
First time ever motorbikes & gold coins sold online
Outreach: 50% urban – 50% rural
$14 MILLION IN E-COMMERCE SALES ON A SINGLE DAY IS A MILESTONE FOR ALL OF
PAKISTAN
3,193
7,688 8,379
88,907
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2012-13 2013-14 2014-15 2015-16
FRONT-END ONLINE STORE ORDER TREND
141% 9%
961%
961% growth in orders in 2015-16
REBRANDED FROM
TCS CONNECT & LAUNCHED YAYVO.COM
31 39 47 45 38 41 45 54 75 81 78 97 133 157 147 139 153 188 206 230 166 245 205 278 398 26%
52% 45% 23% 32% 45%
74%
142% 161% 152%
213%
329%
406% 374%
348% 394%
506%
565%
642%
435%
690%
561%
797%
1184%
0%
100%
200%
300%
400%
500%
600%
700%
800%
900%
1000%
1100%
1200%
0
50
100
150
200
250
300
350
400
Shipments
Growth vs Nov 14
BUSINESS “EXPLOSION” IN E-COMMERCE SHIPMENTS T
ho
usa
nd
s
31 K
398 K
ANY QUESTIONS? You can find me at [email protected]
/mannanpak @mannan_pak
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