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Adam FitzGerald
Head, Worldwide Developer Marketing Amazon Web Services
Launching a Platform and Igniting Developer Community How to talk geek
Who am I?
Who are you?
Myth: Developers are hard to
market to
Myth: Developers are hard to
market to
How do developers choose a
technology to use?
A. Does {TechnologyX} solve
my problem?
Title Only
B. Are other people using
{TechnologyX}?
2. Are other people using
{TechnologyX}?
Developer Marketing Basics
6 Steps
Step 1: Do documentation right
github
feedback
Step 2: Remove barriers to get
started
tutorial
SDKs
Step 3: Be responsive
Respond to question: StackOverflow
Step 4: Find your hero
Adrian Cockcroft
AWS Community Heroes
Step 5: Be a cheerleader
This week in Spring
AWS Week in Review
Step 6: Listen actively
Summary
Step 1: Do documentation right Step 2: Remove barriers to get started Step 3: Be responsive Step 4: Find a hero Step 5: Be a cheerleader Step 6: Listen actively
Convincing the Business
AWS Pop-up Loft
Thank you!
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