Pure Luck or Formula?
The truth we already know is …
N1% x ( X1 + X2 + …. + Xn ) + N2% x Luck = Success
Every Effort we need!
The truth we already know is …
Market Risk
Imple. Risk
Design
Risk
N1% designers control
N2% may the odds be ever in your favor,or…?
So, game industry is ...
No body knows anything!
“Interesting” Story
No body knows anything!
Key words
Know your audience
Innovation management
Pillars
Iteration
Matrix
Know your audience
Industry is evolving, not collapsing, …and lifestyle is also changing
Know your audience
Innovation Management
Indecision
Pillars
The truth we already know is …
Market Risk
Imple.
Risk
Design
RiskN1% designers control
N2% may the odds be ever in your favor,or…?
Easy to learn for players.…and for the team.
Iteration
Simplified ≠ simple
Iteration
One-Page Design
Iteration
Matrix-driven design, not driven by matrix
Matrix
The Wrong Way
• Step1: Ignore your data collection system
• Step2: Do not define terms
• Step3: Info for the sake of info
• Step4: Ignore for the size bias
• Step5: Post hoc ergo propter hoc
• Step6: Ignore culture
• Step7: Get angry when things fail
TinyCo
There are always pros and cons
Wrap up!
Effective Communication
Wrap up!