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POST SHOW REPORT
iFOOD 2015International Exhibition for Food, Food Processing and Packaging
German AgriculturalSociety
PRESS RELEASE
Featuring 207 exhibitors and a top-quality conferenceMashhad International Exhibition Center has opened its doors for the 16th edition of iFood from 26 to 29 August 2015.
Exhibitors from Iran, Afghanistan, Austria, Germany, India, and Spain showed a full variety of food products, as well as national and international food processing technology. 12,010 visitors came to see the event, among them 3,500 business professionals. iFood 2015 attracted internation-al visitors and exhibitors thanks to IFWexpo Heidelberg, organizer of the international pavilions and DLG-German Agricultural Society, the organizer of the three-day cheese and milk production conference, which took place during the exhibition. The DLG conference was supported by the companies ALPMA, GEA, Herbertz, Multivac, SIG Com-bibloc Obeikan, Wellmann and Stephan Machinery.
Nineteen honorable rep-resentatives from Iran, Af-ghanistan, Germany, Iraq and Tadjikistan participat-ed in the opening ceremo-ny on 26 August. Amongst them were: H.E. Mrs. Delava
Mirava, Commercial Attaché, Embassy of Tadjikistan, Mr. Ferdows Kamelov, Head of Sughd Chamber of Commerce (Tadjikistan), Mr. Ansari Managing Director of Exporters Union of Herat (Afghanistan), Mrs. Raziye Alirezaei, Head of Industry Mines and Trade Organization of Khorasan Region, Mr. Nameni, Manager of the Food Processing Department of Jihad-Agriculture Organization.
The organisers were de-lighted to welcome 12,010 visitors from nineteen prov-inces of Iran, as well as from Afghanistan, Iraq, Turk-menistan, Tadjikistan and Pakistan as well as Union of
Herat (Afghanistan), Mrs. Raziye Alirezaei, Head of In-dustry Mines and Trade Organization of Khorasan Region, Mr. Nameni, Manager of the Food Processing Department of Jihad-Agriculture Organization.
Ms Simone Schiller from DLG - Ger-man Agricultural Society says “iFood is an ideal forum for Iranian and Af-ghan international producers and traders of the food and food process-ing industry to establish and maintain business contacts. During the three days of our DLG Conference that took place alongside with iFood 2015, the
speakers had the possibility to talk to 189 professional attendees of the local food processing industry. The demand of foreign technology is very high, and we are planning to organ-ize the next conference during iFood 2016.”
16th International Food, Food Processing and Packaging Trade Fair and Conference
26 – 29 August 2015 Mashhad International Exhibition Center,
Khorasan Province, Iran
KEY FIGURES 2015
EXHIBITORS
TOTAL NUMBER OF EXHIBITORS: 207 +42% GROWTH RATEin comparison to 2014
THE NUMBER OF INTERNATIONAL EXHIBITORS
13
THE NUMBER OF
NATIONALEXHIBITORS
19493from
Khorasan Razavi Province
101from
other provinces
FOOD
96F O O DPROCESSING
111
EXHIBITORS ACCORDING TO PRODUCT CATEGORY
KEY FIGURES 2015
VISITORS
TOTAL NUMBER OF VISITORS: 12 220 +21,5% GROWTH RATEin comparison to 2014
THE NUMBER OF INTERNATIONAL TRADE VISITORS
210
THE NUMBER OF
P U B L I CVIS ITORS
8 510
THE NUMBER OF
NATIONAL TRADE VISITORS
3 500
TECHNICAL PROGRAMME
DLG-Conference - Wednesday, August 26, 2015
Opening & welcome: Mrs. Simone Schiller, Managing Director, DLG e.V., Frankfurt, Germany
Planning and construction of cold storages for food, especial-ly for fruitsand vegetables with controlled atmosphere: Dipl.-Ing. Ingolf Mayer, Regional Director, PLATTENHARDT + WIRTH GMBH, Munich, Germany
The Added Value Chain in the Packing Industry - presented with an special focus on the tea-packing industry: Mr. Amin Fahadan, Regional Manager, dph International GmbH Germany Te-heran Office
German consumers and their demands: Mrs. Simone Schiller, Managing Director, DLG e.V., Frankfurt, Germany
DLG-Symposium - State of the Art in Milk Process-ing and Manufacturing of Cheese - Thursday, August 27, 2015
Session: Processing of Milk - Designing, Engineering and Retrofitting of Production FacilitiesOpening & welcome: Simone Schiller, Managing Director, DLG, Frankfurt, Germany
Latest international Milk and Dairy Market Developments: G. Herbertz, Herbertz Dairy Food Service, Kempten, Germany
Milk Processing, Cleaning, Separation and Pasteurization: Arnd Kulas, Product- & Area Sales Manager GEA Separation (Westfalia) Oelde, Germany, Adel Alotaibi, Sales Manager Equipment GEA Middle East, Dubai, United Arab Emirates
Modern Engineering and Retrofitting of Dairy Production Lines: Georg Demmler, Wellmann Engineering, Halle Westfalen, Germany
Flexibility in aseptic Packaging - an Advantage in Production and Consumer Positioning: Graeme Elliott, SIG Combibloc Obeikan, Dubai, United Arab Emirates
Manufacturing and Packaging of Cheese - Friday, August 28, 2015
Welcome: Simone Schiller, Managing Director DLG, Frankfurt, Germany
The Success Story of Cheese - The latest international Market Developments: G. Herbertz, Herbertz Dairy Food Service, Kempten, Germany
Milk Preparation and Manufacturing of semi-hard Cheese Types:Olaf Drewelowsky, Managing director, GEA de Klogslag, Bolsward, Nether-lands
New Trends in Cheese Technology for white Cheese: Andreas Blin, Sales Director Cheese-Making Technology, ALPMA, Rott am Inn, Germany
Manufacturing of Fresh Cheese and Process Cheese Technology:Marcus Breithor, Area Sales Manager, Stephan Machinery, Hameln,Germany
Modern Slicing and Packaging Solutions for Cheese: Amir Sotoudeh, Managing Director MULTIVAC Middle East, Dubai, United Arab Emirates
ADVERTISING CAMPAIGN
URBAN
Billboard: 14x3 m
Billboard Media as advertising of iFood 2015 and DLG Seminar were placed in best spots of Mashhad City.
Distributing and installing 800 banners in different regions of Mashhad
Billboard: 22x3 m
ADVERTISING CAMPAIGN
EXHIBITION ADVERTISINGParticipation in the 22nd International Exhibition on Agro Food in Tehran: Given the high potential of this ex-hibition, the advertising campaigns of Barsaz Ruydad Pars Co. were set in motion to attend this exhibition by distributing more than a thousand catalogs of iFood Expo 2015 and invitations to the specialists of food industry to participate in the upcoming exhibition in Mashhad.
PRINT ADVERTISING2000 brochures and 100 posters were distributed among the companies in the field of food industry in exhibitions, forums and Industrial Estates;
500 posters of International Specialized Seminar on Technologies of Milk Processing and Cheese Production andPackaging organized by the German Agricultural Society were distributed among the relevant organizations and companies active in milk and dairy products industry;
40 000 promotion cards for professional visitors were distributed nationwide via all provincial government agen-cies, industrial estates and companies involved in the food industry;
Promotional advertisement of the exhibition in specialized journals of food industry and food packaging;
Commercials and announcements in Industrial Information Journal of Afghanistan;
Commercials in the front-page of Khorasan newspaper
1000 copies of the “Guide of iFood Expo 2015” booklet were among the companies and visitors of the exhibition
Invitation card and letters for Tajik authorities were published by the Governor of Khorasan Razavi and president of Industry, Mine and Trade Organization of Khorasan Razavi
Informing iFood 2015 By Khorasan NewspaperKhorasan Newspaper: one of the most important
newspaper in Iran
Trade Visitor Invitation Cards
ADVERTISING CAMPAIGN
POSTERS AND BANNERSIndustry, Mine and Trade Organization of Khorasan Razavi
Industrial Estates Company of Razavi Khorasan
Agricultural Jihad Organization of Khorasan Razavi
Food and Drug Department of the University of Medical Sciences
Food Industry Association of Mazandaran (joint meeting held between the dairy industries of northern Iran and
Food Industry Association and Food Industry Committee of Iran)
ELECTRONIC ADVERTISINGAn iFood Expo e-Journal was distributed through iFood da-tabase and Foodna Website;
English Newsletters were periodically sent to German and
other international companies by IFWexpo and fairConsult;
Information about the iFood Expo was introduced on the
websites of IFWexpo, fairConsult and the DLG-German Ag-ricultural Society;
The International specialized seminar on technology of milk
processing, production and packaging were introducted on the website of DLG-German Agricultural Society;
Banner and flash ads were placed on the websites related
to the food industry such as Foodna, Foodpress, Foodtak, Halal Global Institution, KojaKhoobe, Iran and Afghanistan Joint Chamber, Khorasan Industrial Estates;
Periodical SMS marketing to announce the opening of
iFood Expo 2015 to the companies involved in the field of
food industry around the country;
SMS mareting during the exhibition to attract visitors.
iFood 2015 Poster iFood 2015 Poster
An example of iFood E-newsletter
ADVERTISING CAMPAIGN
MEDIA PROGRAMSEffective communication with the media to inform people about the capabilities, capacities and achievements of 16th exhibition was initiated from a long time ago. In this regard, the news center of the exhibitions offered blow-by-blow report of activities. The publication of electronic newsletters and emailing it to food industry activists, collaboration with specific media of this industry, such as Foodna and Foodpress websites, Khoushe and Zeytoon were some of these activities. Given the scope of their activities and range of audience, this media had their con-tribution to this event. A number of questionnaires were distributed amongst the participants of the exhibition in which they not only introduced their company, but also stated the purpose of their attending in the fair and their feedbacks were heeded. On the other hand, several interviews with experts and economic actors were conducted in the exhibition, which was broadly reflected in the media. A part of the media activities has been demonstrated below.
List of News Agency and Newspaper:Donya e Eqtesad NewspaperSharara NewspaperKhorasan NewspaperGhanoon NewspaperVatan Emrooz NewspaperMardom Salary NewspaperIslamic Republic News AgencyMehr News AgencyFars News AgencyYoung Journalist ClubIranian Students’ News AgencySedaye Sanaat News AgencyMashhad PayamTasnim News AgencyIslamic Republic Of Iran Broadcasting NewsQuds Online NewsMashhad Municipality News AgencyTabnak News AgencySMT News AgencyIran Faire News AgencyMinistry of Industry, mine and trade organization of Khorasan Razavi websiteHouse of Industry, mine and trade organization of Kho-rasan Razavi websiteShata News AgencySobh Noos News AgencyDari News Agency (Afghanistan)Sobh Mashhad News AgencyIranian Labour News AgencyDana News AgencyCaspian News Agency
PHOTO GALLERY
Companies Country ActivitiesAb band Industrial Group Iran processing
Adili Machine Manufacturing Co. Iran processing
Adine Tejarat Shargh Iran food products
Afghanistan Pavilion Afghanistan 5 companies with Afghan food products
Afshan Saneat Avaran Novin Iran processing
Ahmad Dadkhah Tea Iran food products
Akbarnejad Food Ind. Iran food products
Alet Laboratory Equipment Iran processing
Almatoz Iran food products
Almi Austria spices and additives for the food industry
Amirchap Aria Novin Iran processing
Andisheh Mehvargostar Isfahan Iran processing
Arad Jam Khavarmianeh Iran processing
Aramesh Gostar Mehregan Iran
Ardalan Sugar Company Iran food products
Ariagrappart Iran processing
Ariya Atlas Jam Iran food products
Armaghan Tejarat Pasavan Trade Co. Iran food products
Arsha Pouyeh Trade & Investment Iran food products
Art Pack Iran processing
Arvandplast Iran processing
Ashkanlafaftoos Iran processing
Ashoori Industrial Group Iran designer and manufacturer of food machinery
Asia Tvanir Sahand Iran processing
ATM Group Iran processing
Avizheh Neshan Parsi International Institute Iran food products
Azari Industrial Group Iran processing
Azartoos Khorasan Iran food products
Babolab Food Industry Iran food products
Badiee Saffron Iran food products
Bayamehr Spadana Iran food products
Behineh Wazin Food Industry Co. Iran food products
Behpars Afrand Savis Iran food products
Behravesh Negin Peyman Iran processing
Beryan Goosht Amol processing and Packaging Co. Iran food products
Bokhargostar Tabarestan Iran processing
Booran Sanat Dena Iran processing
Bronel Iran food products
Bühler "Iran Switzerland"
processing
Caspian Machinery Middle East Iran processing
Chabok Chap Iran processing
Charmeh packing industries Iran processing
Chenar Cheshmeh Co. Iran food products
Cheshme Nooshan Khorasan Iran food products
Chodansazan Iran processing
Chooraktoos Iran food products
LIST OF EXHIBITORS 2015
Control System Co. Iran processing
Couhsar Plastics industry Iran processing
Danone Sahar Iran food products
Daroupat Shargh Industrial Packaging Co. Iran processing
Debsh Sabz Gostar (Debsh Tea) Iran food products
Dorsarech Iran
Electroniroo (Industry Electricity & Cryogenic) Iran processing
Esfahan Farkhondeh Biscuit Co. Iran food products
Esfehan Moghaddam Iran processing
Esteel Tank Razavi Iran processing
Etehad Iran processing
Etemadi Trading Group Co. Ltd. Iran food products
Fakhre Torshiz Iran food products
Fanavari Sarma Khoshk Ariya Co. Iran processing
Fara Sard Karan Iran processing
Faradis Saffron Iran food products
Faraz Arman Toranj Co. Iran processing
Faraz Negar Iran processing
Farmadsarma Iran processing
Farzin Tea Iran food products
Fazl Neshaboor Iran food products
Feriman Iran processing
Foodlogistik Germany cutters for meat processing; dicing, slicing, shredding and grating of meat, poultry, cheese, fish, vegetables, and fruits; co-exhibitor of Etemadi Group
Foodna Iran processing
Foodtech Magazine Iran media
Garma Gostaran Behineh Saz Co. (GGBS) Iran processing
Gaser Spain machines for the meat processing industry; co-exhibitor of Etemadi Group
Glucosan (public co.) Iran food products
Glucose Nemooneh Toos Iran food products
Golchin Ghaboos Co. Iran Food products/Canned tomato paste
Golha Food Industries Iran additives, recrystallized iodized salt, flours, spices, pow-ders, cereals, noodles, dried fruits and nuts, powders, sugar, rice
Haam Food Industries Iran food products
Haddad Parsian Machinery Iran processing
Halal world institute Iran processing
Heram Talaee Khorasan Razavi Iran food products
HMC Commercial Group Iran processing
Honar Basteh Bandi Iran processing
Iliya Pars (Doobis) Iran food products
Inject Star Austria meat processing industry in production of injectors, tumblers, separators, hot and cold smoking units; co-exhibitor of Etemadi Group
Iran North East Food and Biotech Park Iran processing
Iran-Afghanistan Chamber of Commerce, Indust-ries, Mines & Agriculture
Iran food products
Irangolab Marghoob Iran food products
LIST OF EXHIBITORS 2015
Isfahan Chocolates (Kamvar) Iran food products
Jafrab Niroo Co. Iran processing
Jamous Jonoub Shir Co. Iran food products
Jihad Agriculture Organization of Khorasan Razavi Province
Iran
Kanighol Iran food products
Karafan Engeeniring Co. Iran processing
Karamadteb Iran production of ready-to-eat food, dealer of meat proces-sing machinery: Almi, Inject Star, Gaser, Roser, Mainca, Foodlogistik, Kilia, Wessamat
Karyaran Pars Iran processing
Kesht Va Sanat Golbahar Sepahan Iran food products
Keshto Sanate Gonabad Iran food products
Khayam carton Iran processing
Khayam Industrial Automation Iran processing
Khorasan Cotton and Oil Seeds Co. Iran food products
Khorasan Razavi Industries, Mine and Trade Iran
Khosheh Magazin Iran media
Kian Idea Iran processing
Kilia Germany cutters for meat processing; breaking, cutting, emulsify-ing; co-exhibitor of Etemadi Group
Kimiya Foam Producer Iran processing
Kimiyagarane Razetabiat Iran food products
Limon Iran food products
Maad Roll Printing Industry Iran processing
Mah Door Caspian Iran food products
Mahrad Chashni Toos Co Iran processing
Mahrad Chashni Toos Co. Iran processed olives-Canned table olives-olive oil-Pickles
Mainca Spain fillers, equipment to process minced meat and fresh or dry cured sausages for the small and medium producer; co-exhibitor of Etemadi Group
Manufacture and Trading Steel Pasargod Iran processing
Mardin Sanat Iran processing
Marina Plastic Iran PVC shrink film producers and labels, printed and lami-nated wrapper types
Mashhad Baking Industries Co. Iran processing
Mashhad Carton Iran processing
Mashhad Meat Indusrtrial Complex Iran food products
Masqati Sara Roz Iran food products
Mina Print Iran food products
Moeen Negin Sepahan Iran food products
Mohajer Trading co Iran food products
Morshed Gohar Machine Manufacturing Iran processing
Naghshetooba Iran processing
Naghshineh Chap Iran processing
Nasim Sabah Mazand Industrial Co. Iran product and packing margarine and butter
Nazanin Co. Iran food products
Negin Naderi Industrial Group Iran food products
Nian Sazeh Iran food products
Nik Controll Iran processing
LIST OF EXHIBITORS 2015
Niki Mehr Qom Iran
Nikou Soroush Middle East Iran processing
Nooshin Fard Iran food products
Nozhan Gostar Toos Iran processing
NPR Iran processing
Ozonetajhiz Iran processing
PAK Iran food products
Pak Saab Toos Iran processing
Pakban Distribution Co. Iran food products
Pakfan Iran processing
Pakona PVT. Ltd. India packaging machinery
Pand Caspian Technology Iran processing
Pars Iran food products
Part Sepehr Aria Iran processing
Parto Daneh Khazar Iran food products
Payamechanic Iran processing
Pelekan Intellectual property rights Consulation Iran
Pesaran Rahimi Limted Afghanistan food products
Pichab Shargh Engineering Group Co. Iran processing
Piradel Iran food products
Plattenhardt + Wirth GmbH Germany processing
Poolad Pooyesh Co. Iran processing
Pooyeshgam Caspian Iran processing
Pourali Pordel Coldpress Oil Factory Iran food products
QC. magazine Iran media
Radbeh Aluminium Structures Iran processing
Ram Sanat Danial Iran processing
Ranginagh Melisa Iran processing
Rastan Engineering Iran processing
Razavi Yeast Co. Iran food products
Research Institute of Food Science & Technology Iran food products
Rokhzadifar Iran food products
Roser Spain stainless steel equipment for the food industry, co-exhi-bitor of Etemadi Group
Saboos Mazand Co. Iran food products
Sabz Noshe Kavir Co. Iran food products
Safaee Iran processing
Saghe Zarin Arvand Iran food products
Samak Iran food products
Samira Iran food products
Sanat Gearbox Iran processing
Sanatyaran Iran processing
Sardineh Sazan Toos Iran processing
Sarina Iran food products
Sepantaye Zanjan Iran processing
Sepehr Plastic Sargh Iran processing
Sepideh Sanat Pazh Machinery Co. Iran processing
Shadnoos Iran food products
LIST OF EXHIBITORS 2015
Sharghe Mianeh Products Export Company Iran food products
Shilan Gostar Mahan Iran food products
Shimi Sanaat Vaheb Iran processing
Shirinshekar Iran ice cream, cotton candy and dairy
Steel Sanat Iran processing
Supishi Iran processing
Tabriz Pack Printing Co. Iran processing
Tahghigh Gostar Azma Iran processing
Tajkooh Agricultural Co Iran food products
Takchin Kerman Food Industry Iran dates, dates products and related products
Tala Tea Iran food products
Tarvand Saffron Ghaen Iran food products
Teaman Iran food products
Tehran Pack Iran processing
Toldi Bastani Etminan Azarghol Iran food products
Tolombehtoos Iran processing
Toos Packing Service Iran processing
Union Export Province Herat Afghanistan food products
Vahid Refrigeration Industries Co. Iran processing
Vana Press Iran processing
Visionpaik Iran ink jet printer
Wessamat Germany ice cube makers; co-exhibitor of Etemadi Group
Yadegari Machinery Iran food processing machinery, chocolate and sweets pro-duction lines
Yakhteh Nano Chem Iran food products
Zagros Sarmaye Tabriz Iran food products
Zarfineh Kar Toos Iran processing
Zarin Chocolate Baharestan Iran food products
LIST OF EXHIBITORS 2015
www.ifw-expo.com
CONTACTS:
Ms Sibel Karaoglan
Landfriedstr. 1aD-69117 HeidelbergPhone:+49-(0)6221-13 57-15Fax: +49-(0)6221-13 [email protected]
Monika Schaedel
Am Leimbach 6D-68723 OftersheimPhone: +49 (0)6202 95 09 846Fax: +49 (0)6202 95 09 847schaedel@fairconsult-international.dewww.fairconsult-international.de
IFWexpo Heidelbger GmbH fairConsult international
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