Presented By:
IRM Summit 2014
Identity Management at Yellow Pages Group
© Copyright 2014 Yellow Pages Group. All rights reserved.
© Copyright 2014 Yellow Pages Group. All rights reserved. 2
Contents
•About Yellow Pages Group
•The Initial Deployment
•The Bigger Picture
© Copyright 2014 Yellow Pages Group. All rights reserved. 4
Yellow Pages Group is a leading media and marketing solutions company in Canada
© Copyright 2014 Yellow Pages Group. All rights reserved. 5
7.3 million Unduplicated unique visitors to our network of websites
6.5 million Downloads of our mobile apps
26% Internet users reached in Canada each month
© Copyright 2014 Yellow Pages Group. All rights reserved. 6
Traffic & Distribution ChannelsTo name a few…
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We serve approximately 300,000 local businesses
Through our nationwide sales force of 1,100 media consultants
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Digital Transformation
Marketing
Sales
Information Technology
Customer Service
Fulfillment
CulturalTransformation
The “not-so” Visible Part
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Next-Generation Intranet
Employee Generated
Content
Learning
Collaboration
Knowledge Sharing
Social Interactions
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Details That Matter
• Works on any browser
• Works with any device
• Works from anywhere at anytime
• Anyone can contribute
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Key Components
Global Navigation and Announcement Bar
Global Search
Identity and Access Management
Enterprise Social
Platform
Document Storage &Sharing
Self-Service Learning
Portal & Web Content
Management
© Copyright 2014 Yellow Pages Group. All rights reserved. 14
Project Metrics
• Started in December 2012• Went Live in April 2013• Duration of 16 weeks
• Staffing of 9 FTE’s• Involvement of a « Niche System Integrator »
• 2500 Employees• 4 Major Platforms (2 SaaS, 2 Hosted In-House)
• In the following, we integrated approximately a dozen of other enteprise applications
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Identity Relationship Management
• Have a Single IAM Platform for ALL users• Employees• Customers (advertisers)• Consumers• Partners (subcontractors, consultants, …)
• Put it in ALL applications – Properly understand the context
• Key Design Factors• Works from anywhere, anytime, on any device, …• Is the foundation for our Big Data strategy• Non-Stop, highly performant and adaptable
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Benefits of the New Approach
• Same IAM technology for all platforms
• Removes unnecessary intermediates /overhead by having the right userperform the task directly
• Skips unnecessary « login and search »steps
• Shifts the design from « Do we need IAM for this application? » to « What are the Use Cases for each user groups? »
• Provides a Universal Key to refer to a User (access, resources , Big Data, …)
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Search Results (advertiser’s viewpoint)
Navigate to the “Edit Content” Application
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Search Results (advertiser’s viewpoint)
Navigate to Performance Analytics Application
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Search Results (advertiser’s viewpoint)
Navigate to the Purchase and Upgrade Application
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Project Metrics
• Project started in January 2014
• It will go live in June 2014
• 250,000 Customers
• Initial on-boarding of 32,000 Customers
• Next Phase (end of 2014) will address consumers (4-5 millions)
© Copyright 2014 Yellow Pages Group. All rights reserved. 23
Key Takeaways
• IAM can be an “Enabler” to the Business Strategy
• Don’t Fight the “New IT Models” – Embrace Them
• Plan Use Cases Thoroughly – Involve Marketing